In the world of corporate responsibilities, there’s a line item that often gets neglected or hastily thrown together: company swag. Yes, that branded merchandise designed to promote team spirit, conferences, or act as thoughtful gifts tends to suffer from a lack of attention to detail. The primary reason? Those entrusted with the task simply lack […]
Author: Amanda Hofman
Vacation Merch: Yay or Nay?
For me, it’s a yay, yes, absolutely, never miss. This weekend we were in Killington VT for the women’s world cup ski racing (Mikaela Shiffrin fans, where you at 📣) which was both a delight – unforgettable for me and the kids – and also frigid 🥶. I bought this fleece-lined gorgeous hat that says […]
One Size Fits All is a Myth
One size fits all is a lie. I mean this both for apparel AND for giving-everyone-the-same-gift. For apparel, you and I both know those socks don’t fit all 🧦 👀 . But more importantly, when you give everyone in your company the same thing, you must reduce-reduce-reduce until you’re buying generic garbage. When you’re buying […]
Branded Merch is Social Proof
If you think you’re too small of a company to have branded merch, then now is the time to make merch. That might sound backwards, but let me explain. Branded merch is social proof. When you see a company who is selling swag — and has a “team” (even if it’s just you) wearing their values […]
Your Brand is Only Repetitive to YOU.
You’re likely bored of your own message and feel super repetitive. Doesn’t everyone who follows you know your message already? While you hear your own message 😵💫 every single day 😵💫 the majority of your followers fall into two camps: 1) they have a vague sense of what you do 2) they don’t know what […]
No Promotional Products!
I cringe when people say promotional products. Promotional products, to me, is synonymous with cheap logo’ed items that are given out — usually en masse — for free. You know what I mean: t-shirt guns, flashlights, wireless charging pads, koozis. So I hate when people think I’m in promotional products. I call it branded merchandise, […]
Sustainability in Swag is Important
As the earth gets older, sustainability becomes more important. It’s terrible seeing companies print bulk swag that often ends up as waste that only worsens our environment around us. There are easy and effective ways to make your branded merchandise both meaningful and eco-friendly. Let’s discuss: 1️⃣ Choose Quality Over Quantity One of the most […]
How To Make Your Conference Swag Better
Love it or hate it, it’s here to stay. Here’s how you can do yours better, guaranteed: 1️⃣ Plan far in advance so you can spend time thinking through your designs. And no, the name of your conference on different merch items is *not* a design. The better the design, the more likely your recipients […]
Build Business with Branded Merchandise
We spend a lot of our time to think and talk about using branded merchandise as a strategic tool for business growth. Branded merchandise possesses a subtle yet influential power that should always be utilized. You may be wondering, but how can branded merch play such a pivotal role in BUILDING my business? Here’s how: […]
Stop Buying Pens
Don’t get us wrong, pens can be great if they are important to your brand. However, if they aren’t, we recommend forgetting them completely. No one pays attention to the branding on pens and even if they do, the pen will soon be forgotten in a cup on someone’s desk or lost in a junk […]