Let’s talk about how frustrating it is when companies randomly pick t-shirt sizes for their swag and expect everyone to be happy. It’s time to face the facts: size matters when it comes to branded apparel.
Many businesses order an even mix of Small, Medium, and Large t-shirts for events and hope for the best. But this approach can leave people feeling uncomfortable in shirts that don’t fit properly. Whether it’s too tight or too baggy, wearing the wrong size is a hassle, not a perk.
The Problem with One-Size-Fits-All Swag
People have strong preferences for the fit, style, and color of their clothing. Getting everyone the same unisex t-shirt? That’s not thoughtful swag; it’s stressful swag. Your team members or event attendees should feel appreciated, not awkward, in their branded gear.
A Better Approach to Branded Merchandise
Instead of randomly assigning t-shirt sizes, here’s how you can improve your swag game:
- Opt for Unisex or Non-Sized Items: If you’re set on ordering the same item for everyone, choose something that doesn’t require sizing. Hats, tote bags, journals, and mugs are all great options. Just avoid the overdone pen — nobody gets excited about another pen.
- Give People Options: Offering a choice makes a world of difference. With print-on-demand services, you can let your team or attendees select their preferred size and style before placing the order. This eliminates the guesswork and ensures everyone feels good in what they wear.
Real-Life Example: Branded Swag Gone Wrong
I recently visited a family resort where they had a branded swag arcade. Cool idea, right? But here’s the catch: you had to take whatever size t-shirt you “won” — no returns or exchanges. I couldn’t help but think, “Why not just let people pick their size?”
The takeaway? Sizing isn’t something to brush off. When you’re giving away t-shirts or other apparel as swag, getting the size right is crucial to making people feel valued.
What’s Your Experience?
Have you ever received branded shirts that didn’t fit? Do you think size is a big deal when it comes to swag, or is this an overreaction? Share your thoughts in the comments!
By focusing on branded merchandise that prioritizes fit and offering size-inclusive options, your company can create swag that people will actually want to wear — and that’s a win for your brand.