Branded merchandise isn’t just about showcasing your own brand; it’s about celebrating and supporting the companies and brands you love. Wearing branded swag from your favorite brands is a way to connect with others, spark conversations, and share your personal brand affinity with the world.
Why I Wear Branded Merchandise That Isn’t My Own
Recently, I’ve been sporting two new merch favorites that aren’t from my own company or clients: the quirky IKEA bucket hat and a sleek black tee from Skratch Labs (shoutout to Joy Shure!). These items are more than just clothing; they are conversation starters, symbols of my brand loyalty, and a way to show love for the brands that resonate with me.
The IKEA Bucket Hat: A Quirky Connection
The IKEA bucket hat may seem like an odd choice, but that’s precisely why I love it. IKEA doesn’t need my help with brand recognition, but this hat has a unique “If You Know, You Know” (IYKYK) quality. It’s a shared language with anyone who’s ever navigated the labyrinthine aisles of IKEA, only to find their desired item out of stock. Wearing this hat is like being part of a club of IKEA survivors—it’s fun, quirky, and undeniably relatable.
The Skratch Labs Tee: A Symbol of Endurance and Passion
Next up is my Skratch Labs tee, which I adore for its playful design featuring little fruit characters on the back. But it’s not just the design that makes this tee special; it’s the brand behind it. After featuring Skratch Labs on the Unboxing Ecommerce podcast with Jennifer Yates and James Marks, I’ve grown to appreciate this small company even more. They work tirelessly to improve athletes’ endurance journeys, and I’m proud to wear their merch as a symbol of support for their mission.
The Real Impact of Branded Merchandise
Both of these items have sparked real-life conversations about the brands they represent. SO many people ask me about Skratch Labs when they see the tee! This is where the true power of branded merchandise lies—in these off-grid, in-person conversations that highlight why real people love your brand. It’s not just about visibility; it’s about creating connections and fostering brand loyalty.
Is Branded Merchandise Right for Your Brand?
How valuable is it to you to have people talking about your company, brand, product, or service out in the world? If the answer is “very,” then exploring branded merchandise could be a powerful strategy to achieve that goal. It’s not just about selling products; it’s about building a community around your brand.
Share Your IKEA War Stories
Do you have an IKEA war story? I’d love to hear it! Drop your tales of triumph (or frustration) in the comments below—I’ll share mine too!