Is there ever a good time for junk swag?

My love for race merch might (๐˜ข๐˜ญ๐˜ฎ๐˜ฐ๐˜ด๐˜ต) supersede my hate for junk swag.

Which leads me to ask: is there ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ a good time for junk swag?ย My answer might surprise you. ๐Ÿค”

My husband finished theย GFNY Franceย Grand Fondo yesterday, an 85-mile bike race in the hills of northern NJ. At the expo, he was handed the following bright green branded things:
๐ŸŸข drawstring bag
๐ŸŸข a mini pouch bag
๐ŸŸข luggage tag
๐ŸŸข eye mask
๐ŸŸข pen

This part is key: he was also given a pretty bomb neon riding Jersey that everyone in the race has to wear to compete.

In general, I love the bright green branding and the “Be a Pro for a Day” slogan.ย The eye mask is pretty clever (though junky) and I can see people using the luggage tag when they’re traveling to races. The pen and the two bags are semi-useful trash. ๐Ÿคทโ€โ™€๏ธ๐Ÿ—‘๏ธ

I’ve never had any use — not one — for a drawstring bag. Why do we still make these?

๐๐š๐œ๐ค ๐ญ๐จ ๐ญ๐ก๐ž ๐ฆ๐š๐ข๐ง ๐ฉ๐จ๐ข๐ง๐ญ, ๐ˆ๐’ ๐ญ๐ก๐ž๐ซ๐ž ๐ž๐ฏ๐ž๐ซ ๐š ๐ ๐จ๐จ๐ ๐ญ๐ข๐ฆ๐ž ๐Ÿ๐จ๐ซ ๐ฃ๐ฎ๐ง๐ค ๐ฌ๐ฐ๐š๐ ?ย ๐ˆ ๐ฌ๐š๐ฒ ๐ฒ๐ž๐ฌ ๐ฎ๐ง๐๐ž๐ซ ๐ญ๐ก๐ž๐ฌ๐ž ๐œ๐จ๐ง๐๐ข๐ญ๐ข๐จ๐ง๐ฌ:
๐ŸŸข the junk items are strongly branded (like these) and have clever uses that are appropriate for your audience
๐ŸŸข โœจyou also give out a high-quality itemโœจ that includes some choice (in this case, size)
๐ŸŸข there are options to buy high quality merch of your choosing (in this case, these were at the expo)

So in the end, yes, you can sometimes (rarely) give out junk swag with my blessing, as long as you meet these three criteria.

What do you think? Do you enjoy swag bags like this? And most importantly, have you ever (ever!) used a drawstring bag??

Our Hot Take on Branded Merch

Let people opt out of your branded merch.

As much as I am heart-eyes for branded merch and swag, I believe that ๐จ๐ง๐ž ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ ๐ซ๐ž๐š๐ญ๐ž๐ฌ๐ญ ๐ ๐ข๐Ÿ๐ญ๐ฌ ๐ฒ๐จ๐ฎ ๐œ๐š๐ง ๐ ๐ข๐ฏ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ž๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐ž๐ž๐ฌ ๐š๐ง๐ ๐Ÿ๐š๐ง๐ฌ ๐ข๐ฌ ๐ญ๐จ ๐ฅ๐ž๐ญ ๐ญ๐ก๐ž๐ฆ ๐Ž๐๐“ ๐Ž๐”๐“ ๐จ๐Ÿ ๐ซ๐ž๐œ๐ž๐ข๐ฏ๐ข๐ง๐  ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐๐ž๐ ๐ฆ๐ž๐ซ๐œ๐ก๐š๐ง๐๐ข๐ฌ๐ž.

Think about:
๐ŸŽ The onboarding box that has a bunch of filler you donโ€™t know what to do with
๐ŸŽ The branded shirt thatโ€™s cute but just not something youโ€™d ever wear
๐ŸŽ The really nice branded mug that can never replace your favorite mug

There are a lot of reasons that people may not want your swag, and itโ€™s not always because itโ€™s ugly or itโ€™s junk. They just might not want it ๐Ÿคท๐Ÿปโ€โ™€๏ธ

๐“๐ก๐ž๐ซ๐ž ๐š๐ซ๐ž ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ž ๐š๐ง๐ ๐ž๐š๐ฌ๐ฒ ๐ฐ๐š๐ฒ๐ฌ to get your merch into the hands of people who want it and out of the hands of people who donโ€™t:

1๏ธโƒฃ ๐Ž๐Ÿ๐Ÿ๐ž๐ซ ๐œ๐ก๐จ๐ข๐œ๐ž. Let people choose their own merch!! This is the best and easiest way that everyone gets exactly what they want โ€” no more, no less.

(We can set up a print-on-demand merch shop for you that makes this super simple at Go To Market – Custom Print-On-Demand Branded Merchandise)

2๏ธโƒฃ Have ๐ฅ๐จ๐ญ๐ฌ ๐จ๐Ÿ ๐๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐ญ ๐ฆ๐ž๐ซ๐œ๐ก ๐จ๐ฉ๐ญ๐ข๐จ๐ง๐ฌ to hit a wide range of needs and preferences. Iโ€™m talking about wearables and non-wearables, subtle and loud messages, plan and jazzy styles.

3๏ธโƒฃ Offer a ๐œ๐ก๐š๐ซ๐ข๐ญ๐ฒ ๐จ๐ฉ๐ญ๐ข๐จ๐ง for your would-be recipients where they can choose to have the company donate money to charity in place of receiving merch.

If you offer lots of choices for branded merch and swag, youโ€™re likely to make a wide variety of people happy. Even cooler: ๐ฒ๐จ๐ฎโ€™๐ฅ๐ฅ ๐ก๐š๐ฏ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐ ๐ฅ๐ข๐ฏ๐ž ๐ฉ๐ซ๐จ๐ฎ๐๐ฅ๐ฒ ๐จ๐ง ๐ฆ๐ž๐ซ๐œ๐ก ๐ข๐ง ๐ญ๐ก๐ž ๐ฐ๐จ๐ซ๐ฅ๐ ๐Ÿ๐จ๐ซ ๐ฒ๐ž๐š๐ซ๐ฌ ๐ญ๐จ ๐œ๐จ๐ฆ๐ž.

Have you ever received well meaning branded merchandise that you didnโ€™t want? What did you end up doing with it?

Stop Wasting Money on Branded Merch

How much money are you wasting on branded merch, and how can you fix it?

Let’s first take a closer look at the biggest sources of waste:

1๏ธโƒฃ ๐“๐ก๐ž ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ ๐œ๐จ๐ฌ๐ญ ๐จ๐Ÿ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐ข๐ฆ๐ž โฑ๐Ÿ’ฐ. The time, stress, and effort it takes to decide what you should order.

2๏ธโƒฃ ๐“๐ก๐ž ๐ฌ๐ญ๐ฎ๐Ÿ๐Ÿ ๐ฒ๐จ๐ฎ *๐๐จ๐ง’๐ญ* ๐ž๐ง๐ ๐ฎ๐ฉ ๐ ๐ข๐ฏ๐ข๐ง๐  ๐š๐ฐ๐š๐ฒ ๐จ๐ซ ๐ฌ๐ž๐ฅ๐ฅ๐ข๐ง๐ : the sizes that were too big, too small, and the colors nobody wanted… ๐Ÿซฃ

3๏ธโƒฃ ๐“๐ก๐ž ๐ฌ๐ญ๐ฎ๐Ÿ๐Ÿ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐š๐ญ ๐ฆ๐š๐ค๐ž๐ฌ ๐ข๐ญ๐ฌ ๐ฐ๐š๐ฒ ๐ญ๐จ ๐ญ๐ซ๐š๐ฌ๐ก, ๐ซ๐ž๐œ๐ฒ๐œ๐ฅ๐ข๐ง๐ , ๐จ๐ซ ๐ ๐จ๐จ๐๐ฐ๐ข๐ฅ๐ฅ ๐ฐ๐ข๐ญ๐ก๐ข๐ง ๐š ๐ฐ๐ž๐ž๐ค. RIP, your branded goodies. ๐Ÿชฆ

These merch mistakes are wasteful of your time and money. But there are damn good reasons to have branded merchandise: people love it, it builds brand awareness and community, it’s great for loyalty, upselling and incentives.

So how do you fix this? It’s easier than you think:

1๏ธโƒฃ Set up a ๐ฉ๐ซ๐ข๐ง๐ญ-๐จ๐ง-๐๐ž๐ฆ๐š๐ง๐ ๐ฆ๐ž๐ซ๐œ๐ก ๐ฌ๐ก๐จ๐ฉ for your team and customers (if that sounds intimidating, hire us at Go To Market – Custom Print-On-Demand Branded Merchandise to do it for you)

2๏ธโƒฃ Keep your designs fresh ๐ŸŒฑ so people want to wear them

3๏ธโƒฃ Don’t print junk!! ๐Ÿ—‘๐Ÿ”ฆโœ๏ธโœ๏ธ๐ŸŽพ

Don’t Make Disappointing Merchandise

Hereโ€™s the adult size large tee that was in my 10-year-old sonโ€™s gift bag this weekend. We were in Jay Peak for a ski race and had the best time โ›ท๏ธ

When he checked in and he saw the shirt, he said, incredulous: โ€œbut I canโ€™t wear this t-shirt, itโ€™s way too big!โ€ Yeah kid, itโ€™s WAY too big and letโ€™s not even talk about the design of the shirt.

Itโ€™s easy to see disappointment in a child and think, aw, that sucks, what a missed opportunity for this company.

Your team and fans might feel that way too. Think about how they feel when you give them clothing that:
๐Ÿ˜• doesnโ€™t fit
๐Ÿ˜• isnโ€™t their style
๐Ÿ˜• they need to wear but didnโ€™t choose

The disappointment is real.

Itโ€™s easier than you think to not do this. My number one solution is to give people choice in the merch they receive (ideally from a print-on-demand merch shop that Go To Market – Custom Print-On-Demand Branded Merchandise can set up for you). But if you canโ€™t do that, there are options.

Here’s what you can do to make exciting and inclusive merch:

๐Ÿ˜ give unsized items
๐Ÿ˜ if you do apparel, have enough of every size
๐Ÿ˜ offer alternatives for people who arenโ€™t comfortable the style youโ€™re printing

Tell me about a time when a company gave you a shirt that was completely the wrong size or style for you!!

New Stan Lee Marvel Merch

I’m really into Marvel movies ๐Ÿฆธ๐Ÿปโ€โ™€๏ธโšก๏ธ๐Ÿ’ช๐Ÿป. My kids and I watched all (๐˜ข๐˜ญ๐˜ญ!) the Marvel movies in chronological order starting last July.

So it was particularly interesting to me to learn that Stan Lee, the creator of so many Marvel Entertainment characters ๐ง๐จ๐ฐ ๐ก๐š๐ฌ ๐ก๐ข๐ฌ ๐จ๐ฐ๐ง ๐ฆ๐ž๐ซ๐œ๐ก ๐ฅ๐ข๐ง๐ž.

What’s unique about this is that Stan Lee himself is not a superhero; this merch is different from wearing an Iron Man or Captain America tee or mask. Wearing an “EXCELSIOR!” hoodie is a deep cut. It’s IYKYK– the kind of community- and identity-building that we’re trying to do with ๐š๐ฅ๐ฅ branded merchandise.

๐“๐ก๐ž ๐›๐ž๐ฌ๐ญ ๐›๐ซ๐š๐ง๐๐ž๐ ๐ฆ๐ž๐ซ๐œ๐ก๐š๐ง๐๐ข๐ฌ๐ž ๐ข๐๐ž๐ง๐ญ๐ข๐Ÿ๐ข๐ž๐ฌ ๐ฒ๐จ๐ฎ ๐š๐ฌ ๐ฉ๐š๐ซ๐ญ ๐จ๐Ÿ ๐š ๐œ๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐จ๐ซ ๐š๐ง ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž, ๐š๐ง๐ ๐ญ๐ก๐ข๐ฌ ๐’๐ญ๐š๐ง ๐‹๐ž๐ž ๐ฆ๐ž๐ซ๐œ๐ก ๐๐จ๐ž๐ฌ ๐ฃ๐ฎ๐ฌ๐ญ ๐ญ๐ก๐š๐ญ.

Does your company merch pull you into your company’s community?

Marvel fans in the world, come at me:
๐Ÿฆธ๐Ÿปโ€โ™€๏ธ Who is your favorite character?
๐Ÿฆธ๐Ÿปโ€โ™€๏ธ Which is the worst movie?
๐Ÿฆธ๐Ÿปโ€โ™€๏ธ Do you own anything Marvel-related? Toys, clothes, memorabilia?

And: would you wear any of the new Stan Lee line?

Need Last Minute Swag?

Your last-minute swag has that “just under the deadline” look to it. ๐Ÿ˜ฌ

Most people put off buying merch until ๐˜ซ๐˜ถ๐˜ด๐˜ต before they need it. And hey, there’s good reasons why people procrastinate when it comes to buying merch:

๐Ÿซฃ There are too many choices
๐Ÿซฃ Your vendor is a ๐Ÿ‘๐Ÿ’ฉ๐Ÿ‘Ž
๐Ÿซฃ You don’t have any new ideas for your brand

Merch is hard when you don’t think about it every single day.

๐๐ฎ๐ญ ๐ฅ๐จ๐จ๐ค, ๐ฆ๐ž๐ซ๐œ๐ก ๐œ๐š๐ง ๐›๐ž ๐…๐”๐ ๐š๐ง๐ ๐‰๐Ž๐˜๐…๐”๐‹ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ, ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐ž๐š๐ฆ, ๐š๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐š๐ง๐ฌ ๐ฐ๐ข๐ญ๐ก ๐จ๐ง๐ž ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ž ๐œ๐ก๐š๐ง๐ ๐ž: ๐ฌ๐ž๐ญ ๐š๐ฌ๐ข๐๐ž ๐ฌ๐จ๐ฆ๐ž ๐๐ž๐๐ข๐œ๐š๐ญ๐ž๐ ๐ญ๐ข๐ฆ๐ž ๐ญ๐จ ๐ญ๐ก๐ข๐ง๐ค ๐š๐›๐จ๐ฎ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐๐ž๐ ๐ฆ๐ž๐ซ๐œ๐ก๐š๐ง๐๐ข๐ฌ๐ž ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐ž๐š๐ฆ.

Before you tell me you don’t have time to do that, let me highlight this very very obvious fact: You’re wasting ๐˜ง๐˜ข๐˜ณ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ, again and again, every time you’re scrambling before an event to figure out your merch.

And if you still don’t have the time, outsource it (ideally, to us at Go To Market – Custom Print-On-Demand Branded Merchandise).

๐“๐ก๐ž ๐›๐ž๐ฌ๐ญ ๐ฐ๐š๐ฒ ๐ญ๐จ ๐ ๐ซ๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐ ๐ข๐ฌ ๐ญ๐จ ๐จ๐ฎ๐ญ๐ฌ๐จ๐ฎ๐ซ๐œ๐ž ๐ญ๐ก๐ž ๐ฌ๐ญ๐ฎ๐Ÿ๐Ÿ ๐ฒ๐จ๐ฎ ๐๐จ๐ง’๐ญ ๐ก๐š๐ฏ๐ž ๐ญ๐ก๐ž ๐ญ๐ข๐ฆ๐ž ๐จ๐ซ ๐ฌ๐ค๐ข๐ฅ๐ฅ๐ฌ๐ž๐ญ ๐Ÿ๐จ๐ซ.ย And our skillset is merch, merch, merch, and merch.

What’s the most last-minute merch you’ve created OR received?ย For me, it’s always pens.ย Always pens! โœ๏ธ

PS What do you think of my new branded bomber jacket?!

You’re Doing Branded Merch Wrong If…

Y๐จ๐ฎ ๐š๐ซ๐ž ๐ ๐ข๐ฏ๐ข๐ง๐  ๐ž๐ฏ๐ž๐ซ๐ฒ๐จ๐ง๐ž ๐ญ๐ก๐ž ๐ฌ๐š๐ฆ๐ž ๐๐š๐ง๐  ๐ญ๐ก๐ข๐ง๐ .
๐€ ๐จ๐ง๐ž-๐ฌ๐ข๐ณ๐ž-๐Ÿ๐ข๐ญ๐ฌ-๐š๐ฅ๐ฅ ๐š๐ฉ๐ฉ๐ซ๐จ๐š๐œ๐ก ๐ญ๐จ ๐ฆ๐ž๐ซ๐œ๐ก ๐ฃ๐ฎ๐ฌ๐ญ ๐๐จ๐ž๐ฌ๐ง’๐ญ ๐ฐ๐จ๐ซ๐ค.

We live in a time where we can buy exactly what we want — in the size, shape, style, and color we prefer — and have it in hands within a few days.

Yesterday I was talking to Rebecca Orlov about highly tailored experiences in Roblox + UGC design and it got me thinking about how this works for merch (duh, I’m always thinking about merch).

๐–๐ก๐ž๐ง ๐ฒ๐จ๐ฎ’๐ซ๐ž ๐ฆ๐š๐ค๐ข๐ง๐  ๐ฌ๐ฐ๐š๐  ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐ž๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐ž๐ž๐ฌ, ๐ญ๐ž๐š๐ฆ, ๐Ÿ๐š๐ง๐ฌ, ๐ก๐ž๐ซ๐ž’๐ฌ ๐ฐ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐œ๐จ๐ง๐ฌ๐ข๐๐ž๐ซ ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐จ๐Ÿ๐Ÿ๐ž๐ซ๐ข๐ง๐ :

โžก๏ธ Have a mix of apparel (tees, hoodies) and non-apparel (drinkware, journals, totes). People tend to prefer one of these two categories over the other and can feel strongly about which they want merch in.

โžก๏ธ Offer some minimal designs and some loud designs. Some people want to wear their values and style loud and proud (it’s me, hi, I’m the problem it’s me…) and others prefer something more subtle.

โžก๏ธ Change it up. If your people already have your logo on 15 different things they certainly don’t want it on 15 more things.ย Think of new designs!

Have you ever had a company give you … and ALL of your colleagues … the exact same thing? What was it, and did you like it?

Expensive With An Audience?

Listen up ๐Ÿ“ฃ

There are a lot of people in your audience who love your brand but ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ฏ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ฃ๐˜ถ๐˜บ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜บ๐˜ฐ๐˜ถ, because you’re too high-ticket or don’t have enough spots.

T๐ก๐ž๐ซ๐ž’๐ฌ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐š ๐ฐ๐š๐ฒ ๐ญ๐จ ๐œ๐š๐ฉ๐ข๐ญ๐š๐ฅ๐ข๐ณ๐ž ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐’๐ฌ ๐ ๐จ๐จ๐๐ฐ๐ข๐ฅ๐ฅ, ๐š๐ง๐ ๐ข๐ญ’๐ฌ ๐›๐ซ๐š๐ง๐๐ž๐ ๐ฆ๐ž๐ซ๐œ๐ก.

Think about all the people (thousands, tens of thousands for some of you) who see your content weekly and love your ideas but will never be a client.

What if you gave them the chance to wear your brand in the world? Take it home with them and enjoy it?

Branded merch for high-ticket businesses is a win-win for all:

โญ๏ธ It gives non-clients a chance to buy from you
โญ๏ธ It spreads your message in the world, beyond social media channels
โญ๏ธ It deepens your connection with your audience
โญ๏ธ It’s a currency beyond likes and shares

Have you ever bought merch from an influencer, podcaster, author, or coach just to support their business? I have! Everyone knows I am in head to toe Peloton Interactive gear but I also buy from my favorite podcasters whenever they have merch. It’s my way of saying thank you!

Even The Solar Eclipse Has Merch!

If the solar eclipse can have merch, so can your business.

There areย thousandsย of solar eclipse swag products available for purchase ahead of the big day, ranging from “my first eclipse” onesies to “TOTAL ECLIPSE” koozies.

As expected, some are super cute and clever, and some are absolutely cringeย .ย Before I show you my faves, let’s talk aboutย why this is relevant to YOU.

Your takeaway from the fact that so many people want solar eclipse merch should be this:ย your people want merch from you.ย 

Your employees, coworkers, peers, clients, fans, and family all want branded merch from you.  People care about your brandโ€” their purchase is proof of their love for you.

If you don’t think people want merch from you,ย take a moment to ask your colleagues, clients, or peers. The answer will surprise you! ย (Spoiler alert: they want it.)

The Difference Between Branded Merch People Love vs. Hate

The best branded merch RESONATES.ย ย The worst merch is just crappy corporate logo wear.

Yesterday Vin Matano posted that he’s “never seen one B2B company have good swag” and the post has over 300 comments. It’s clearly ruffling some feathers, in his words.

๐–๐ก๐š๐ญ ๐๐จ๐ž๐ฌ ๐ข๐ญ ๐ฆ๐ž๐š๐ง ๐Ÿ๐จ๐ซ ๐›๐ซ๐š๐ง๐๐ž๐ ๐ฆ๐ž๐ซ๐œ๐ก ๐ญ๐จ ๐ซ๐ž๐ฌ๐จ๐ง๐š๐ญ๐ž?

๐Ÿ”‘ It communicates the vibe or energy of the brand
๐Ÿ”‘ It highlights the identity of people who use it
๐Ÿ”‘ It feels like a good memory of the brand
๐Ÿ”‘ It makes you feel “in the know”

I call this the IYKYK (if you know you know) touch. If your merch resonates with people who know your brand, you’ve nailed it.

๐‡๐ž๐ซ๐ž ๐š๐ซ๐ž ๐ญ๐ก๐ž ๐ก๐š๐ฅ๐ฅ๐ฆ๐š๐ซ๐ค๐ฌ ๐จ๐Ÿ “๐œ๐ซ๐š๐ฉ๐ฉ๐ฒ ๐œ๐จ๐ซ๐ฉ๐จ๐ซ๐š๐ญ๐ž ๐ฅ๐จ๐ ๐จ ๐ฐ๐ž๐š๐ซ”:
๐Ÿ‘Ž It looks like a yawn
๐Ÿ‘Ž It inspires no thought or feeling at all
๐Ÿ‘Ž You forget what it looks like the moment you look away

I’m tired just thinking about those.

So what do you think, do you agree with Vin?ย Have you ever seen a B2B company have good swag?ย What are your favorites?

I’ll highlight the work we did for Breakaway Bookkeeping & Advising with Shea Keats and Michelle Lรถpez as some inspiring B2B merch!