Hi! I’m Amanda, Co-Founder of Go To Market, where we create custom merchandise stores for companies, influencers, and podcasters.
I have always loved playful fashion and branded merchandise – my gold glitter s’well bottle with our company logo on it is always on me — and I thrive on helping companies expand their brand recognition.
Before Go To Market, I was the Founder and CEO of Urban Girl Squad, the premier social networking group for women in their 20s and 30s in NYC. I designed 150 events per year that strengthened the connection between brands — chic NYC stores, restaurants, event centers and more — and their customers. I sold Urban Girl Squad in 2014 and took several years off to be home with my two kids before starting Go To Market in 2020.
3 fun facts about me:
- I ran my first marathon in 2019 and can’t wait to run NYC again
- I love Inbox Zero and preach about it to anyone who will listen
- I will put anyone’s hair into a French braid — just ask
Listen to Amanda talk about how to use Merch in your brand:
On Sustainability in Merchandise
The Power of Branded Swag that Doesn't Suck
Building Your Digital Community with Merch
Investing in Branded Merchandise Without Wasting Money
Starting a Merchandise Collection for Your Brand
Hi! I'm Jessie, Co-Founder of Go To Market.
I've enjoyed the last 20 years helping companies establish their visual brands and
designing everything to support that brand from temporary tattoos to engraved glassware.
I don't hesitate to roll up my sleves for projects that require some elbow grease.
Once I hand-carved text into planks of wood to get the most
authentic look possible — and loved every minute of it.
With all the different formats out there — web, mobile, social, print — I know how crucial it is for designs to look
great no matter how they're used. I love seeing a company's personality shine everywhere.
When I'm not at my desk, you'll find me chasing after my two kids and our rescue dog, Kirby.
3 fun facts about me:
- I write music in my spare time
- I have a collection of fountain pens, both vintage and modern
- I love a good crime novel!