Let’s be honest: you’re ๐ธ๐ข๐บ too busy to design, order, and ship the branded merch you need for your business. In the list of things you need to do for your business, let me guess where branded merchandise and swag falls: โ๏ธโ๏ธโ๏ธโ๏ธ Merch usually gets assigned to whoever and lands at the bottom of a […]
Author: Savannah LeBlanc
The Olympics Paris Mascot is a must see!
Have you guys seen the adorable (… ๐ข๐ฏ๐ฅ ๐ฐ๐ฅ๐ฅ …) mascot for the Summer Olympics Paris 2024? In case you missed it, it’s a “Phyrge”, which is a red, triangle-shaped hat worn during the French Revolution that is a symbol freedom, French identity and spirit. ๐ซ๐ท And it’s all over their branded merchandise and swag. […]
Taco Bell’s Newest Merchandise
Taco Bell, what the ๐ฉ๐ ๐ปโโ๏ธ is going on with your merch? This store violates everything I know about best practices for branded merch:๐ The shop is super logo heavy, and their logo is… old and uninteresting๐ There’s nothing creative, playful or reflective of their brand or brand values There is one thing they get right, […]
The Gold Standard for Branded Merchandise
The โ๏ธgold standardโ๏ธ for branded merchandise is this: does someone who has no connection to your brand still want to own and wear it? (๐๐ช๐ฏ๐ต: ๐ช๐ง ๐บ๐ฐ๐ถ’๐ท๐ฆ ๐ซ๐ถ๐ด๐ต ๐ฑ๐ณ๐ช๐ฏ๐ต๐ฆ๐ฅ ๐บ๐ฐ๐ถ๐ณ ๐ญ๐ฐ๐จ๐ฐ ๐ฐ๐ฏ ๐ด๐ฐ๐ฎ๐ฆ ๐ฃ๐ข๐ด๐ช๐ค ๐ช๐ต๐ฆ๐ฎ๐ด, ๐ต๐ฉ๐ฆ ๐ข๐ฏ๐ด๐ธ๐ฆ๐ณ ๐ช๐ด ๐ฅ๐ฆ๐ง๐ช๐ฏ๐ช๐ต๐ฆ๐ญ๐บ ๐ฏ๐ฐ.) ๐๐ก๐๐๐ค ๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ ๐ญ๐ก๐๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐๐ก๐ข๐๐ฏ๐๐ ๐ฆ๐ฒ ๐๐ซ๐๐๐ฆ of branded merchandise so freakin’ good […]
Olivia Rodrigo’s Merch
Let’s look at an artist whose merch gives me a ๐ณ๐ถ๐ด๐ฉ ๐ฐ๐ง ๐ฆ๐น๐ค๐ช๐ต๐ฆ๐ฎ๐ฆ๐ฏ๐ต every time I see it: Olivia Rodrigo. Every single item of branded merchandise on Olivia Rodrigo’s page embodies her music and personality, from the design of the items to the way every item is styled.ย It’s also worth noting that Olivia herself models […]
Is there ever a good time for junk swag?
My love for race merch might (๐ข๐ญ๐ฎ๐ฐ๐ด๐ต) supersede my hate for junk swag. Which leads me to ask: is there ๐ฆ๐ท๐ฆ๐ณ a good time for junk swag?ย My answer might surprise you. ๐ค My husband finished theย GFNY Franceย Grand Fondo yesterday, an 85-mile bike race in the hills of northern NJ. At the expo, he was handed […]
Our Hot Take on Branded Merch
Let people opt out of your branded merch. As much as I am heart-eyes for branded merch and swag, I believe that ๐จ๐ง๐ ๐จ๐ ๐ญ๐ก๐ ๐ ๐ซ๐๐๐ญ๐๐ฌ๐ญ ๐ ๐ข๐๐ญ๐ฌ ๐ฒ๐จ๐ฎ ๐๐๐ง ๐ ๐ข๐ฏ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐๐ฌ ๐๐ง๐ ๐๐๐ง๐ฌ ๐ข๐ฌ ๐ญ๐จ ๐ฅ๐๐ญ ๐ญ๐ก๐๐ฆ ๐๐๐ ๐๐๐ ๐จ๐ ๐ซ๐๐๐๐ข๐ฏ๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐๐ง๐๐๐ ๐ฆ๐๐ซ๐๐ก๐๐ง๐๐ข๐ฌ๐. Think about:๐ The onboarding box that has a bunch of […]
Stop Wasting Money on Branded Merch
How much money are you wasting on branded merch, and how can you fix it? Let’s first take a closer look at the biggest sources of waste: 1๏ธโฃ ๐๐ก๐ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ ๐๐จ๐ฌ๐ญ ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐ข๐ฆ๐ โฑ๐ฐ. The time, stress, and effort it takes to decide what you should order. 2๏ธโฃ ๐๐ก๐ ๐ฌ๐ญ๐ฎ๐๐ ๐ฒ๐จ๐ฎ *๐๐จ๐ง’๐ญ* ๐๐ง๐ ๐ฎ๐ฉ […]
Don’t Make Disappointing Merchandise
Hereโs the adult size large tee that was in my 10-year-old sonโs gift bag this weekend. We were in Jay Peak for a ski race and had the best time โท๏ธ When he checked in and he saw the shirt, he said, incredulous: โbut I canโt wear this t-shirt, itโs way too big!โ Yeah kid, […]
New Stan Lee Marvel Merch
I’m really into Marvel movies ๐ฆธ๐ปโโ๏ธโก๏ธ๐ช๐ป. My kids and I watched all (๐ข๐ญ๐ญ!) the Marvel movies in chronological order starting last July. So it was particularly interesting to me to learn that Stan Lee, the creator of so many Marvel Entertainment characters ๐ง๐จ๐ฐ ๐ก๐๐ฌ ๐ก๐ข๐ฌ ๐จ๐ฐ๐ง ๐ฆ๐๐ซ๐๐ก ๐ฅ๐ข๐ง๐. What’s unique about this is that Stan […]