Author: Amanda Hofman

Stop Printing Your Phone Number on Swag: Smarter Ways to Make Branded Merch Memorable

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Let’s talk about an old-school swag habit that needs to be officially retired: 📞 Printing your phone number on promotional items. We get it—it used to make sense. But in today’s digital world, it’s basically the equivalent of slapping a fax number on a hoodie. […]

The Productivity Hack That Helped Me Stay Focused While Managing Branded Merch Campaigns

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert As a founder who lives and breathes branded merchandise, I use social media every single day. It’s where I check in on client campaigns, review engagement, and track what’s trending in the world of company swag. But let’s be real: it’s also where productivity goes […]

From Digital to Tangible: Why Your Brand Deserves a Place in Real Life

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Your brand is powerful. So why does it only exist on Zoom calls and in email threads? If you’re a service-based business, your brand likely lives in digital spaces: 📧 Your client’s inbox🖥 A Zoom square📱 Direct messages🗂 A tucked-away client portal Helpful? Sure. But […]

Is Your Branded Merch Just Clutter? Here’s How to Fix It.

Let’s be real for a second: If your swag is just a logo slapped on something—congrats. You didn’t create a marketing tool. You created clutter. 😬 The Problem with Boring Branded Swag We’ve all seen it before:🧢 A t-shirt with your company logo—meh.📝 A pencil with your website URL—yawn.☕ A coffee mug with your branding—straight […]