If you haven’t seen it yet, Arby’s has outdone themselves with their “meat sweats” sweatsuit—yes, you read that right. It’s a sweatshirt and sweatpants combo printed with a high-resolution, close-up photo of deli meat. Branded with the hashtag #MeatSweats, this hilarious creation is turning heads (and stomachs) across the internet. The catch? You can’t buy it. This coveted swag is reserved for those who create awesome content about Arby’s. And let me tell you, I am obsessed.

Arby’s use of branded merchandise with their #MeatSweats is nothing short of genius, and here’s why this over-the-top marketing move works so well:

1. It Leans Hard into Brand Identity

This sweatsuit isn’t just some random gimmick—it’s a head-to-toe celebration of Arby’s core offering: the meat. Arby’s knows what their fans love, and they’ve embraced it fully, leaning into meat culture in the most ridiculous and entertaining way possible. The sweatsuit screams “Arby’s” without having to say a word.

2. It’s Hilarious, Even Outside of Arby’s Branding

The concept of a meat-patterned sweatsuit is funny enough on its own, even without the brand association. It’s the kind of ridiculous, over-the-top swag that gets people talking, laughing, and sharing on social media. That level of engagement is marketing gold.

3. Fans Amplify the Brand’s Love

People rocking the suit and pairing it with Arby’s signature logo hat just amplifies the brand love. When loyal fans wear the gear and show it off online, it strengthens the connection between the brand and its community. Arby’s gives love through exclusive, funny merch, and fans return the favor by sharing their appreciation across social media.

The Power of Branded Merchandise Done Right

This marketing move shows exactly what great branded merchandise and swag can do for a business. When it’s done right, swag turns into more than just free stuff. It can create a virtuous cycle of brand loyalty: fans love the brand, the brand gives back, and the fans love the brand even more.

Arby’s #MeatSweats are a perfect example of how branded merch can go beyond just being “stuff” and become an extension of the brand experience itself.

*And look, I’m not saying I’m actively trying to get Arby’s to send me a meat sweatsuit, but I’m not *𝘯𝘰𝘵* trying either…* 😍 Arby’s, DM me!

Could This Strategy Work for Your Brand?

What do you think of Arby’s #MeatSweats? Brilliant marketing or just a throwaway gimmick? More importantly, could a creative swag strategy like this work for your brand?

Exclusive, funny, or over-the-top branded merchandise can be a game changer when it comes to boosting brand loyalty and creating buzz. Just look at Arby’s—they’ve turned a simple sweatsuit into a viral moment. Whether it’s quirky, funny, or downright strange, the key is to lean into what makes your brand unique and make your swag unforgettable.

Could your brand’s next great moment be waiting in a clever piece of swag?