By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Here’s a quick gut check for your branded merchandise strategy—and it’s one most companies fail. The Logo Swap Test for Custom Merch In your mind, take your latest piece of company swag and swap your logo with another brand’s.Maybe even a competitor, if you’re feeling […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise ExpertIn a world where brands constantly chase trends, there’s something refreshing—almost rebellious—about staying exactly who you are. And when it comes to branded merchandise, Geezer Creative is doing just that… and absolutely nailing it. Why Authentic Branded Merch Wins Every Time A lot of companies make […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When it comes to branded merchandise, most companies are still operating under one assumption: More = better. So they show up with the full spread: It looks generous. But it’s not memorable. The Problem With “More” Corporate Swag At first glance, a table full of […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert The corporate swag starter pack hasn’t changed in 30 years. You know the one: At some point, corporate swag became synonymous with cheap and forgettable branded merchandise. And most companies just… accepted that. The Problem With Traditional Corporate Swag For years, branded merch has been […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert If you’re investing in branded merchandise, here’s a quick gut-check that separates memorable merch from forgettable swag: The Logo Swap Test. In your mind, swap your logo with another company’s—ideally a competitor. Now ask yourself:Would this merch still work? If the answer is yes… that’s […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Print-on-demand stuffed animals for swag are wildly underrated. 🧸🐰🐯🦄 Seriously—this might be one of the most overlooked opportunities in branded merchandise right now. The Unexpected Power of Plush Branded Merch Here’s the thing about most corporate swag: It looks branded.It feels branded.And people treat it […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When you design the same thing for everyone, you end up with merch no one cares about. It’s a hard truth—but one most brands learn the expensive way. The Biggest Mistake in Branded Merch Strategy Most companies approach branded merchandise by asking one question: “What’s […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Are you watching the Reality Check: Inside America’s Next Top Model documentary on Netflix? If you’re not, you are dismissed. (You are no longer in the running to be America’s Next Top Model. 👀) But if you watched America’s Next Top Model (ANTM) when it […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Crinkle-cut French fry skis. 🎿🍟 Those words have absolutely no business being in the same sentence together—and yet here we are, thanks to Ore-Ida Foods, Inc. and Fischer Sports. Ore-Ida took one of its most iconic products—the crinkle-cut fry—and turned it into actual skis you […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Let’s talk about Kwik Trip. I grew up in New Jersey and live in New York. I have never set foot in a Kwik Trip, Inc. location. But if there’s one thing I trust, it’s the passion of Beth Stowell Reed — and she swears […]