Category: Uncategorized

Is there ever a good time for junk swag?

My love for race merch might (๐˜ข๐˜ญ๐˜ฎ๐˜ฐ๐˜ด๐˜ต) supersede my hate for junk swag. Which leads me to ask: is there ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ a good time for junk swag?ย My answer might surprise you. ๐Ÿค” My husband finished theย GFNY Franceย Grand Fondo yesterday, an 85-mile bike race in the hills of northern NJ. At the expo, he was handed […]

Our Hot Take on Branded Merch

Let people opt out of your branded merch. As much as I am heart-eyes for branded merch and swag, I believe that ๐จ๐ง๐ž ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ ๐ซ๐ž๐š๐ญ๐ž๐ฌ๐ญ ๐ ๐ข๐Ÿ๐ญ๐ฌ ๐ฒ๐จ๐ฎ ๐œ๐š๐ง ๐ ๐ข๐ฏ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ž๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐ž๐ž๐ฌ ๐š๐ง๐ ๐Ÿ๐š๐ง๐ฌ ๐ข๐ฌ ๐ญ๐จ ๐ฅ๐ž๐ญ ๐ญ๐ก๐ž๐ฆ ๐Ž๐๐“ ๐Ž๐”๐“ ๐จ๐Ÿ ๐ซ๐ž๐œ๐ž๐ข๐ฏ๐ข๐ง๐  ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐๐ž๐ ๐ฆ๐ž๐ซ๐œ๐ก๐š๐ง๐๐ข๐ฌ๐ž. Think about:๐ŸŽ The onboarding box that has a bunch of […]

Stop Wasting Money on Branded Merch

How much money are you wasting on branded merch, and how can you fix it? Let’s first take a closer look at the biggest sources of waste: 1๏ธโƒฃ ๐“๐ก๐ž ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ ๐œ๐จ๐ฌ๐ญ ๐จ๐Ÿ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐ข๐ฆ๐ž โฑ๐Ÿ’ฐ. The time, stress, and effort it takes to decide what you should order. 2๏ธโƒฃ ๐“๐ก๐ž ๐ฌ๐ญ๐ฎ๐Ÿ๐Ÿ ๐ฒ๐จ๐ฎ *๐๐จ๐ง’๐ญ* ๐ž๐ง๐ ๐ฎ๐ฉ […]

New Stan Lee Marvel Merch

I’m really into Marvel movies ๐Ÿฆธ๐Ÿปโ€โ™€๏ธโšก๏ธ๐Ÿ’ช๐Ÿป. My kids and I watched all (๐˜ข๐˜ญ๐˜ญ!) the Marvel movies in chronological order starting last July. So it was particularly interesting to me to learn that Stan Lee, the creator of so many Marvel Entertainment characters ๐ง๐จ๐ฐ ๐ก๐š๐ฌ ๐ก๐ข๐ฌ ๐จ๐ฐ๐ง ๐ฆ๐ž๐ซ๐œ๐ก ๐ฅ๐ข๐ง๐ž. What’s unique about this is that Stan […]

Need Last Minute Swag?

Your last-minute swag has that “just under the deadline” look to it. ๐Ÿ˜ฌ Most people put off buying merch until ๐˜ซ๐˜ถ๐˜ด๐˜ต before they need it. And hey, there’s good reasons why people procrastinate when it comes to buying merch: ๐Ÿซฃ There are too many choices๐Ÿซฃ Your vendor is a ๐Ÿ‘๐Ÿ’ฉ๐Ÿ‘Ž๐Ÿซฃ You don’t have any new […]

You’re Doing Branded Merch Wrong If…

Y๐จ๐ฎ ๐š๐ซ๐ž ๐ ๐ข๐ฏ๐ข๐ง๐  ๐ž๐ฏ๐ž๐ซ๐ฒ๐จ๐ง๐ž ๐ญ๐ก๐ž ๐ฌ๐š๐ฆ๐ž ๐๐š๐ง๐  ๐ญ๐ก๐ข๐ง๐ . ๐€ ๐จ๐ง๐ž-๐ฌ๐ข๐ณ๐ž-๐Ÿ๐ข๐ญ๐ฌ-๐š๐ฅ๐ฅ ๐š๐ฉ๐ฉ๐ซ๐จ๐š๐œ๐ก ๐ญ๐จ ๐ฆ๐ž๐ซ๐œ๐ก ๐ฃ๐ฎ๐ฌ๐ญ ๐๐จ๐ž๐ฌ๐ง’๐ญ ๐ฐ๐จ๐ซ๐ค. We live in a time where we can buy exactly what we want — in the size, shape, style, and color we prefer — and have it in hands within a few days. Yesterday I was talking to Rebecca […]

Expensive With An Audience?

Listen up ๐Ÿ“ฃ There are a lot of people in your audience who love your brand but ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ฏ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ฃ๐˜ถ๐˜บ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜บ๐˜ฐ๐˜ถ, because you’re too high-ticket or don’t have enough spots. T๐ก๐ž๐ซ๐ž’๐ฌ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐š ๐ฐ๐š๐ฒ ๐ญ๐จ ๐œ๐š๐ฉ๐ข๐ญ๐š๐ฅ๐ข๐ณ๐ž ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐’๐ฌ ๐ ๐จ๐จ๐๐ฐ๐ข๐ฅ๐ฅ, ๐š๐ง๐ ๐ข๐ญ’๐ฌ ๐›๐ซ๐š๐ง๐๐ž๐ ๐ฆ๐ž๐ซ๐œ๐ก. Think about all the people (thousands, tens of thousands for […]

Even The Solar Eclipse Has Merch!

If the solar eclipse can have merch, so can your business. There areย thousandsย of solar eclipse swag products available for purchase ahead of the big day, ranging from “my first eclipse” onesies to “TOTAL ECLIPSE” koozies. As expected, some are super cute and clever, and some are absolutely cringeย .ย Before I show you my faves, let’s talk […]

The Difference Between Branded Merch People Love vs. Hate

The best branded merch RESONATES.ย ย The worst merch is just crappy corporate logo wear. Yesterday Vin Matano posted that he’s “never seen one B2B company have good swag” and the post has over 300 comments. It’s clearly ruffling some feathers, in his words. ๐–๐ก๐š๐ญ ๐๐จ๐ž๐ฌ ๐ข๐ญ ๐ฆ๐ž๐š๐ง ๐Ÿ๐จ๐ซ ๐›๐ซ๐š๐ง๐๐ž๐ ๐ฆ๐ž๐ซ๐œ๐ก ๐ญ๐จ ๐ซ๐ž๐ฌ๐จ๐ง๐š๐ญ๐ž? ๐Ÿ”‘ It communicates the […]