Props to Dr. Sandra Lee (aka Dr. Pimple Popper) and her Skin Physicians and Surgeons team for having a merch shop—there are plenty of clever and fun designs here! But as with any branded swag collection, there’s always room for improvement. Here’s how I’d refine the shop to make it even better: 1️⃣ Kick the […]

When two iconic brands like Whataburger and Wrangler team up, you know the merch is going to be something special. And let me tell you—this collection is giving me ALL THE FEELS. Why Am I So Obsessed With This Merch? This branded swag collection is the perfect blend of trendy and nostalgic, and here’s why: […]

If you’ve ever heard me talk about branded merchandise, you know I can’t stop yapping about print-on-demand. But why? Because it’s one of the smartest, most efficient ways to create and distribute high-quality branded swag without the headaches of traditional inventory management. The Simple Definition of Print-on-Demand Print-on-demand (POD) is exactly what it sounds like—your […]

Branded merchandise, often called swag, is more than just a giveaway—it’s a strategic tool that can strengthen your brand, build customer loyalty, and even drive revenue. If you’re only using merch for trade shows and team outings, you’re missing out on its full potential. 1. Offer as a Reward for Customer Referrals Your customers are […]

If you’ve ever heard me talk about branded merch, you’ve probably heard me mention print-on-demand. But what exactly is it, and why do I advocate for it so passionately? The Simple Definition of Print-on-Demand Print-on-demand (POD) is exactly what it sounds like—your swag items are printed only when they are ordered. That means: How Does […]

Branded merchandise is one of the most underrated marketing tools available to businesses today. If you’re fixated on price breaks and bulk order discounts, you’re missing the bigger picture. Instead of treating swag as an expense, start seeing it as an investment in brand visibility and customer loyalty. Why Cheap Swag is a Missed Opportunity […]

If you’ve ever ordered branded merch in bulk, it’s time to rethink your strategy. Here’s why: The Bulk Printing Trap Most companies—and bulk swag printers are no different—encourage you to buy more, spend more. They offer tempting price breaks for larger orders, but here’s the truth: The Better Solution: Print-on-Demand Branded Merch Switching to a […]

I’m beyond excited to share some big news—I’ve been featured in Leading Visibly’s “Women to Watch in 2025”! This recognition means the world to me, and it’s a moment to reflect on the journey that brought me here. Avoiding the Flashy Promises As an entrepreneur, I’ve always stayed skeptical of the flashy promises that flood […]

When Is the Best Time to Make Branded Merchandise? I hear this question every week: When is the best time to make branded merchandise?(Translation: Is my company too small/early/what-have-you to make swag?) Here’s the answer: If you’re worried you’re too small of a company to have branded merch, then now is the time to make […]

There’s one thing that draws your customers, partners, and employees to your company: Your vibe. Your company has a unique vibe—an energy, a personality, a feel. But do you know what yours is? Your vibe shines through in everything you do: Brands That Nail Their Vibe with Branded Merch Think about brands that excel in […]