Theย Stanley 1913ย brand — famous for their indestructible, trendy mugs — just launched a line of merch and ๐ it’s ๐ freakin’ ๐ fabulous. I want to hate it because of how egregiously obsessed people are with the mugs, but ๐’๐ฆ ๐ ๐ข๐ฏ๐ข๐ง๐ ๐ญ๐ก๐ข๐ฌ ๐ง๐๐ฐ ๐ฅ๐ข๐ง๐ ๐จ๐ ๐ฆ๐๐ซ๐๐ก 5 ๐ฌ๐ญ๐๐ซ๐ฌ, ๐ง๐จ ๐ง๐จ๐ญ๐๐ฌ ๐ฎ The new line has […]
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No More Trash Swag
โYou get what you get and you donโt get upset.โ – ๐๐ท๐ฆ๐ณ๐บ ๐ค๐ฐ๐ฎ๐ฑ๐ข๐ฏ๐บ ๐จ๐ช๐ท๐ช๐ฏ๐จ ๐ฐ๐ถ๐ต ๐ด๐ธ๐ข๐จ When youโre printing many copies of the same gift for a team โ even if it’s high quality โ at least half of the people arenโt getting a gift at all. Theyโre getting something theyโll give away, donate, shove […]
Let’s End UGLY MERCH.
๐ LET’S END UGLY MERCH ๐ Close your eyes and imagine the ugliest piece of merch you’ve ever seen.ย For me, it’s a reusable soft lunch box with a big-๐ pharma logo in bright white letters. Now imagine that there are — literally — THOUSANDS of that item being “gifted” to people at a company or […]
Brand Recognition or Lead Generation?
A friend called me yesterday to bemoan that her client wants to print 1500 stress balls for an upcoming conference ๐ซ๐๐ She knew it was a bad idea but didn’t know what to suggest instead.ย Because a lot of people face this problem, let’s talk about what I recommend! If you have a trade show or […]
Vacation Merch: Yay or Nay?
For me, it’s a yay, yes, absolutely, never miss. This weekend we were in Killington VT for the women’s world cup ski racing (Mikaela Shiffrin fans, where you at ๐ฃ) which was both a delight – unforgettable for me and the kids – and also frigid ๐ฅถ. I bought this fleece-lined gorgeous hat that says […]
Stop Buying Pens
Don’t get us wrong, pens can be great if they are important to your brand. However, if they aren’t, we recommend forgetting them completely. No one pays attention to the branding on pens and even if they do, the pen will soon be forgotten in a cup on someone’s desk or lost in a junk […]
Say No to Matching T-Shirts
Buying the same t-shirt in bulk to give all of your employees is unsustainable and unthoughtful. Think about how often it is that people wear matching t-shirts. Here are some places where itโs cute and appropriate to have a group wear the exact same t-shirt: Basically, you should either be under the age of 10 […]
Our Opinion on Reunion Swag
It was just my 20 year college reunion at Barnard / Columbia, and it was SO. MUCH. FUN. to see my classmates and wander through our freshman year dorms! It brought back so many memories that had us all laughing through the night. The reunion team worked to make a beautiful experience for everyone who […]
4 Most Fatal Swag Mistakesย
Navigating what merchandise works best for your brand can be tough, but weโre here to make sure youโre on the right track. With that being said, are you making any of these 4 fatal swag mistakes? 1. Your swag only has your logo on it. Your brand is so much more than your logo! Think […]
Tips for Creating Branded Swag
At Go To Market, we are merch connoisseurs and love seeing different kinds of swag in all kinds of businesses. Iโm frequently noticing the abundance of merchandise in restaurants and bakeries I visit. From trendy bakeries like Levain Bakery to local eateries, these establishments have recognized the importance of branded merchandise. However, a lot of […]
