By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Key Takeaways Stacks of stiff, tagged, unloved hoodies sit in a forgotten supply closet, the branded merch graveyard, because bulk buying, guessing sizes and printing huge logos is over. We help you say goodnight to the wrong swag and hello to on-demand, intentional, wearable merch […]
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Your Business Has Evolved. Why Hasn’t Your Swag?
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Key Takeaways Your business isn’t where it was in 2022, but your branded merch still looks like it is. Help your swag evolve with your goals through print-on-demand, so new initiative means new merch without the upfront costs of bulk orders. Has Your Business Evolved […]
If You Don’t Know What Your Merch Is Helping You Achieve, You’re Doing It Wrong
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Key Takeaways Ordering swag without a clear goal builds a closet full of regrets and a landfill of leftover tees no one wanted. I make merch a marketing tool, a community builder and a brand flex by asking one question before you order: “What impact […]
Stop Slapping Logos on Junk: How to Create Branded Merch That Actually Works
By Amanda Hofman, Chief Swag Officer and Branded Merchandise ExpertKey Takeaways Most branded merch strategies start—and end—with slapping a logo on a mug, tote, or pen. But let’s be real: That’s not strategy. That’s clutter.Too many businesses are still stuck in the outdated swag cycle: Here’s the truth: If your branded merchandise doesn’t reflect your […]
Stop Printing Your Phone Number on Swag: Smarter Ways to Make Branded Merch Memorable
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Key Takeaways Let’s talk about an old-school swag habit that needs to be officially retired: 📞 Printing your phone number on promotional items. We get it—it used to make sense. But in today’s digital world, it’s basically the equivalent of slapping a fax number on […]
What Kraft’s Sold-Out Gold Macaroni Necklace Can Teach You About Branded Merch
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Key Takeaways Kraft’s limited-edition gold macaroni necklace sold out in about three minutes. It worked because Kraft turned an emotional connection customers already had into premium, playful merch, and you can do the same by being you in a way people are proud to put […]
Why Your Office Has a Sad Box of Branded T-Shirts (And How to Fix It)
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Key Takeaways Let’s talk about that box. You know the one—tucked in the corner of your office or storage closet. Overflowing with branded merch that no one asked for, no one wants, and no one knows what to do with. You guessed sizes. You ordered […]
The Productivity Hack That Helped Me Stay Focused While Managing Branded Merch Campaigns
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert As a founder who lives and breathes branded merchandise, I use social media every single day. It’s where I check in on client campaigns, review engagement, and track what’s trending in the world of company swag. But let’s be real: it’s also where productivity goes […]
From Digital to Tangible: Why Your Brand Deserves a Place in Real Life
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Your brand is powerful. So why does it only exist on Zoom calls and in email threads? If you’re a service-based business, your brand likely lives in digital spaces: 📧 Your client’s inbox🖥 A Zoom square📱 Direct messages🗂 A tucked-away client portal Helpful? Sure. But […]
Why Your Branded Merch Strategy Needs a Rethink — and What to Do Instead
If your branded merch strategy starts with, “How many mugs should we order?” — it’s time for a serious reset. Too many businesses are still stuck in the old promotional product playbook:→ Order a bulk shipment of branded items→ Hope people actually want them→ Pray they don’t end up collecting dust in a drawer Here’s […]