Want to know the one swag item people were shoving each other to get their hands on at Expo West last week? The answer might surprise you ⤵️ (Plus, there’s a major lesson for you at the end!) Meet Belgian Boys (and Their Irresistible Swag) Have you heard of Belgian Boys? (I hadn’t—until I saw […]

You know those BIG business wins you see all over social media? Here’s the dirty secret about them: They’re (often) a big fat lie. And they’re doing a HUGE disservice to entrepreneurs everywhere by setting a “standard” of success based on smoke and mirrors. Sure, maybe they did: (Probably, they didn’t—but that’s another story.) What […]

Branded merchandise isn’t just for customers—your team needs it too! Investing in high-quality, stylish company swag can boost morale, increase brand loyalty, and create a strong sense of belonging. Here’s why your business should prioritize team swag today: 1️⃣ Strengthen Team Connection in a Remote World In today’s remote and hybrid work environments, your employees […]

One of the most common questions I hear about branded merchandise is: “I need giveaways for my upcoming trade show. What should I print?” Before you make a decision, consider this: Are you looking for brand recognition or lead generation? Branded Merch for Brand Recognition If your goal is brand recognition—meaning you want to hand […]

Props to Dr. Sandra Lee (aka Dr. Pimple Popper) and her Skin Physicians and Surgeons team for having a merch shop—there are plenty of clever and fun designs here! But as with any branded swag collection, there’s always room for improvement. Here’s how I’d refine the shop to make it even better: 1️⃣ Kick the […]

When two iconic brands like Whataburger and Wrangler team up, you know the merch is going to be something special. And let me tell you—this collection is giving me ALL THE FEELS. Why Am I So Obsessed With This Merch? This branded swag collection is the perfect blend of trendy and nostalgic, and here’s why: […]

If you’ve ever heard me talk about branded merchandise, you know I can’t stop yapping about print-on-demand. But why? Because it’s one of the smartest, most efficient ways to create and distribute high-quality branded swag without the headaches of traditional inventory management. The Simple Definition of Print-on-Demand Print-on-demand (POD) is exactly what it sounds like—your […]

Branded merchandise, often called swag, is more than just a giveaway—it’s a strategic tool that can strengthen your brand, build customer loyalty, and even drive revenue. If you’re only using merch for trade shows and team outings, you’re missing out on its full potential. 1. Offer as a Reward for Customer Referrals Your customers are […]

If you’ve ever heard me talk about branded merch, you’ve probably heard me mention print-on-demand. But what exactly is it, and why do I advocate for it so passionately? The Simple Definition of Print-on-Demand Print-on-demand (POD) is exactly what it sounds like—your swag items are printed only when they are ordered. That means: How Does […]

Branded merchandise is one of the most underrated marketing tools available to businesses today. If you’re fixated on price breaks and bulk order discounts, you’re missing the bigger picture. Instead of treating swag as an expense, start seeing it as an investment in brand visibility and customer loyalty. Why Cheap Swag is a Missed Opportunity […]