By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert
When it comes to branded merchandise, “one-size-fits-all” is a myth—and a mistake.
Your company swag shouldn’t fit everyone.
It should fit someone.
The Problem with “Universal” Swag
Most companies choose merchandise that pleases the widest audience:
🔥 The classic unisex T-shirt
🔥 The logo coffee mug
🔥 The same standard-size tote bag (you know the one)
Technically, these items work for everyone.
But emotionally?
They work for no one.
When you aim for “universal,” you end up with forgettable branded merch that no one truly loves—or uses. That’s how giveaway gear turns into clutter instead of connection.
The New Rule: One Size Fits One
It’s time to flip the script. “One-size-fits-ONE” means creating custom branded merchandise that celebrates individuality.
Here’s what that looks like:
💥 Offering choice—different fits, colors, and styles.
💥 Letting people pick what feels right for them.
💥 Creating merch they’ll actually keep, wear, and love.
This approach turns a logo item into a personal expression—and that’s what builds brand affinity.
How Print-on-Demand Makes It Possible
In the past, personalization came with big minimum orders and storage headaches. But print-on-demand swag changed the game.
Now, you can:
✅ Print only what’s wanted, when it’s wanted.
✅ Eliminate leftover inventory and waste.
✅ Ditch those sad boxes of XXL hoodies no one asked for.
It’s a win for your budget and the planet—making sustainable corporate swag both stylish and smart.
Be Honest: How Many Tote Bags Do You Own?
If you had to ballpark it, where do you land?
👜 0–5 (Organized Icon)
👜 6–20 (Trader Joe’s MVP)
👜 25–50 (Emotionally Attached to Canvas)
👜 50+ (Basically a Tote Reseller)
The world doesn’t need more generic totes. It needs thoughtful branded merchandise that people actually want to use.
The Takeaway
“One-size-fits-all” swag might seem safe—but it’s not memorable.
Design for someone, not everyone, and your branded merchandise becomes more than a giveaway. It becomes a keepsake.
Because when people feel seen, they don’t just wear your logo—they love it.