By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert
Key Takeaways
Before the Butcherâs team showed up at a crowded conference in custom branded tees that captured the brandâs personality (bold, playful, unexpected) in four words. The lesson for any brand: make your values wearable and unmistakable, and your merch becomes strategy, not just clothing.
Step 1: How Do We Get Inside Your World?
What do you do when you want to stand out in a sea of booths, banners, and business cards? You get cheeky.
Thatâs exactly what Before the Butcher didâand the result stopped people mid-aisle.
Their team showed up in custom branded merch that was clever, confident, and instantly attention-grabbing. The tees became conversation starters, photo magnets, and the kind of event swag people actually remembered long after the conference ended.
It was perfectly on-brand for a company making plant-based food friendly, flavorful, and fun.
Why We Created This Branded Merch
We learn everything about your brand before we make anything: your stories, your quirks, and the inside jokes your team wouldnât dare put in a pitch deck.
This is how we create authentic branded merch that feels like you, not just âcorporate swag.â
How Can You Steal This Move For Your Own Brand?
If you want your branded merchandise to stand out at conferences, trade shows, or events, borrow this strategy:
Make your values wearable â and unmistakable.
The best custom swag communicates your energy, message, and beliefs in a single glance. When your team becomes the highlight of the room, your merch isnât just clothingâitâs strategy.
FAQ
How did Before the Butcher use branded merch at a conference?
Their team showed up in custom branded tees that were clever, confident, and instantly attention-grabbing. The tees became conversation starters and photo magnets, and people remembered them long after the conference ended.
What was the brief for the Before the Butcher merch?
Danny OâMalley and his team wanted company swag that reflected who they really are: bold, playful, and unexpected. The mission was to capture their entire brand personality in four words and turn it into wearable marketing.
How can other brands use this approach at events?
Big launches, tiny wins, anniversaries, team moments, and random Tuesdays that could use a little magic.
Learn more about Before the Butcher and founder Danny OâMalley: CNN Business â Before the Butcher makes plant-based chicken, turkey and even chorizo