How Branded Merch Helped a Plant-Based Brand Stand Out on a Crowded Conference Floor

What do you do when you want to stand out in a sea of booths, banners, and business cards?
You get cheeky.

That’s exactly what Before the Butcher did — and the result stopped people mid-aisle.

Their team showed up in custom branded merch that was clever, confident, and instantly attention-grabbing. The tees became conversation starters, photo magnets, and the kind of event swag people actually remembered long after the conference ended.

Perfectly on-brand for a company making plant-based food friendly, flavorful, and fun.

Why We Created This Branded Merch

Danny O’Malley and his team wanted company swag that reflected who they really are:
Bold. Playful. Unexpected.
Definitely not what comes to mind when most people think “vegan.”

Our mission was simple: capture their entire brand personality in four words — and turn it into wearable marketing that worked just as hard as their team.

The result?
Branded apparel that delivered the vibe before they ever opened their mouths.

Steal This Move for Your Own Brand

If you want your branded merchandise to stand out at conferences, trade shows, or events, borrow this strategy:

Make your values wearable — and unmistakable.

The best custom swag communicates your energy, message, and beliefs in a single glance.

When your team becomes the highlight of the room, your merch isn’t just clothing — it’s strategy.