How to Create Swag That Your Team and Customers Will Love

When it comes to company-branded merchandise, many businesses stick to the basics. Matching t-shirts for everyone, logos slapped on every surface, and bulk orders to save a few bucks might seem like the way to go. But is this really the best strategy? Let’s break it down.

How You Think You Should Do Swag for Your Company:

  • Matching T-Shirts for Everyone
    Sure, it’s great to promote unity, but identical t-shirts don’t always work for everyone’s style or comfort preferences.
  • Your Logo Centered on Everything
    While it’s important to showcase your brand, overly simplistic designs can come across as uninspired.
  • Order in Large Quantities for the Best Price
    Bulk orders can lead to leftover inventory, wasted resources, and limited customization options.

How You Actually Should Do Swag for Your Company:

1. Offer Variety in Styles and Sizing

Everyone loves options. Providing a range of styles—like t-shirts, hoodies, and accessories—and inclusive sizing ensures your swag feels welcoming and wearable. Customization opportunities also make people feel valued.

2. Go Beyond Your Logo in Your Designs

Your logo is important, but it doesn’t have to dominate. Incorporate trendy designs, witty phrases, or mission-driven messaging to create merch that people genuinely want to wear and share. Think about how your brand values can shine through creative designs.

3. Switch to Print-on-Demand for Flexibility and Sustainability

With print-on-demand, you can:

  • Offer more variety without overordering.
  • Stay eco-friendly by reducing waste.
  • Update designs quickly to match trends or seasonal needs.

Why Exciting Swag Is a Powerful Marketing Tool

Basic swag is limiting. It doesn’t inspire excitement or foster engagement. On the other hand, high-quality, thoughtfully designed swag becomes a tool for brand advocacy. When people love your merch, they’ll use it and show it off—spreading your brand’s message effortlessly.

Make People Want Your Swag

Don’t settle for uninspired. By offering variety, creativity, and sustainability, you can create swag that not only excites your team but also delights your customers. Invest in designs that align with your brand values and make people proud to wear or use your merchandise.

Remember: Great swag isn’t just a product—it’s a statement.