Why Are Gift boxes the salads of corporate gifting?

In your salad, you’ve got:
🥗 𝘛𝘩𝘦 𝘨𝘰𝘰𝘥 𝘴𝘵𝘶𝘧𝘧: your protein or fancy add-on
🥗 𝘛𝘩𝘦 𝘴𝘵𝘶𝘧𝘧 𝘺𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘣𝘶𝘵 𝘪𝘴 𝘵𝘩𝘦𝘳𝘦 𝘢𝘯𝘺𝘸𝘢𝘺: iceberg lettuce or skinny carrot slices
🥗 𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦𝘭𝘺 𝘨𝘳𝘰𝘴𝘴: in my case, raisins or a spicy seed

In the case of a gift box, you’ve got:
🎁 𝘛𝘩𝘦 𝘨𝘰𝘰𝘥 𝘴𝘵𝘶𝘧𝘧: some tech accessory you’ve been eyeing
🎁 𝘛𝘩𝘦 𝘴𝘵𝘶𝘧𝘧 𝘺𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘣𝘶𝘵 𝘪𝘴 𝘵𝘩𝘦𝘳𝘦 𝘢𝘯𝘺𝘸𝘢𝘺: fancy post-its, some hand lotion
🎁 𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦𝘭𝘺 𝘨𝘳𝘰𝘴𝘴: scented [fill in the blank]

Usually with salads, you can customize what you want, but with gift boxes, you get what you get and you (don’t*) get upset. *𝘺𝘰𝘶 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦𝘭𝘺 𝘥𝘰 𝘨𝘦𝘵 𝘶𝘱𝘴𝘦𝘵

𝐈 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚𝐝𝐯𝐢𝐬𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐠𝐚𝐢𝐧𝐬𝐭 𝐠𝐢𝐟𝐭 𝐛𝐨𝐱𝐞𝐬 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐰𝐚𝐬𝐭𝐞𝐟𝐮𝐥 𝐚𝐧𝐝 𝐢𝐧𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭. 

Companies spend lots of money and man-hours choosing them and putting them together, but here is almost no case ever where everyone likes everything in the box. The idea with a box is “some people will like some things and other people will like others”. 

But what about ALL of the things that go straight to the trash? And don’t even get me started on the wasted packaging. 🌎🗑

Instead of a gift box, let people choose what they want. If you have an on-demand merch shop (DM us on Instagram @gotomarketstudio if you want us to set one up for you) or gift shop, you can offer a gift certificate 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐩𝐞𝐫𝐟𝐞𝐜𝐭𝐥𝐲 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐬𝐲𝐬𝐭𝐞𝐦.

Tell me your thoughts on gift boxes. Do you love them? Hate them? Have you ever gotten a box where you liked everything in it? Tell me all about it!