Let’s talk about how frustrating it is when companies randomly pick t-shirt sizes for their swag and expect everyone to be happy. It’s time to face the facts: size matters when it comes to branded apparel. Many businesses order an even mix of Small, Medium, and Large t-shirts for events and hope for the best. […]
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How Branded Merchandise Can Bring Joy to “Chore” Services: A Case Study from the Vet’s Office
When you think of branded merchandise, you probably imagine fun t-shirts, stylish water bottles, or logo-covered bags. But what about industries where customers aren’t exactly excited to show up — like the vet’s office? 🐾 Surprisingly, businesses offering services that customers don’t want to use can leverage branded merch to completely shift the mood. They […]
Rethinking Trade Show Giveaways: Why Pens and Water Bottles Won’t Cut It Anymore
In today’s fast-evolving business landscape, it’s super old-timey to think that traditional giveaways like pens, water bottles, USB sticks, and chapstick are enough to attract people to your trade show booth. While they were once the go-to items, the effectiveness of these giveaways is up for debate. Let’s face it—if you’re still relying on one […]
How to Change the Perception Around Branded Merchandise
Do you ever feel like your job title just doesn’t capture the coolness of what you do? 🤔 I sure do! As a business owner in the branded merchandise industry, I get this all the time. A Misunderstood Industry: My Experience Just this weekend, I was on a class trip to Ellis Island 🗽, chatting […]
Arby’s “Meat Sweats” Sweatsuit: A Masterclass in Branded Merchandise Marketing
What Is the “Meat Sweats” Sweatsuit? Arby’s has created an unforgettable piece of branded merchandise: the “Meat Sweats” sweatsuit. This bold and quirky apparel features a high-res, close-up photo of deli meat printed all over both the sweatshirt and sweatpants. Known as the #meatsweats, this limited-edition item has captured the attention of fans and influencers […]
The Power of Branded Merchandise: Elevating Your Brand and Others
Branded merchandise isn’t just about showcasing your own brand; it’s about celebrating and supporting the companies and brands you love. Wearing branded swag from your favorite brands is a way to connect with others, spark conversations, and share your personal brand affinity with the world. Why I Wear Branded Merchandise That Isn’t My Own Recently, […]
Why Buying Branded Merchandise in Bulk is a Mistake
If you are purchasing branded merchandise in bulk, you might be making a costly mistake. There’s one major reason why this approach often falls short. The Problem with Bulk Buying: Inventory Management When you buy in bulk, you inevitably end up with either too much or too little inventory. Managing this inventory can be a […]
Travel Merchandise – Pick Your Favorite!
Branded Merchandise can be created in many different ways. Let’s talk about travel merchandise, and how it applies to your business. Where the branded merchandise in Tuscany was reserved, tasteful, and artist-focused, the swag in Rome was 𝐜𝐡𝐚𝐨𝐭𝐢𝐜, 𝐥𝐨𝐮𝐝, 𝐚𝐧𝐝 𝐠𝐢𝐦𝐦𝐢𝐜𝐤𝐲. 𝘭𝘦𝘵’𝘴 𝘣𝘦 𝘩𝘰𝘯𝘦𝘴𝘵: 𝘐 𝘥𝘪𝘥 𝘦𝘯𝘫𝘰𝘺 𝘵𝘩𝘦 𝘥𝘳𝘢𝘸𝘪𝘯𝘨 𝘰𝘧 𝘵𝘩𝘦 𝘔𝘰𝘯𝘢 𝘓𝘪𝘴𝘢 𝘥𝘰𝘪𝘯𝘨 𝘢 […]
Top 3 Ways to Engage with Branded Merchandise: Italy Edition
I just got back from a weeklong bike-packing trip around Tuscany, Italy. 𝐌𝐲 𝐡𝐮𝐬𝐛𝐚𝐧𝐝 𝐚𝐧𝐝 𝐈 𝐛𝐢𝐤𝐞𝐝 200 𝐦𝐢𝐥𝐞𝐬 𝐟𝐫𝐨𝐦 𝐭𝐨𝐰𝐧 𝐭𝐨 𝐭𝐨𝐰𝐧, 𝐯𝐢𝐥𝐥𝐚𝐠𝐞 𝐭𝐨 𝐯𝐢𝐥𝐥𝐚𝐠𝐞. It was gorgeous, challenging, highly sweaty and adventurous 🚴♀️🚴🏼⛰ (Let’s just say, we did 𝘯𝘰𝘵 realize how HOT it is in Italy in July 🥵.) Here are the Top […]
The Benefits of Branded Merchandise That’s Ugly On Purpose
Merch that’s Ugly-on-Purpose is now a capital-t Thing. At least, that’s the only way I can explain the Pizza Hut hat from Chain that is so highly coveted that it has sold out multiple times. Why occasionally having branded merchandise that’s ugly is helpful for your business. 𝐀𝐬 𝐰𝐞 𝐚𝐥𝐥 𝐤𝐧𝐨𝐰, 𝐬𝐨𝐦𝐞𝐭𝐢𝐦𝐞𝐬 𝐮𝐠𝐥𝐲 𝐜𝐨𝐦𝐞𝐬 𝐚𝐥𝐥 […]