As the “always eating” season approaches, let’s talk about something that might ruffle some feathers: corporate food gifts. 🎁🍫 I get it—food gifts seem like an easy way to spread cheer, but they often miss the mark, and here’s why. 1️⃣ Allergies Make Food Gifts Risky As the mom of a formerly very-allergic kid, let […]

When it comes to branded merchandise and swag, Duolingo is absolutely nailing it. Known for gamifying language learning, Duolingo has created a cult-like following among its users (𝘤𝘪𝘢𝘰, 𝘪𝘭 𝘮𝘪𝘰 𝘢𝘮𝘪𝘤𝘰!). Not only is it a daily ritual in my household, but their holiday swag store has me saying, “Now this is how you do […]

When it comes to branded merchandise and swag, there’s one super simple tip that can make a big difference for anyone planning to show off their branding on video calls: keep your design “above the fold.” Why “Above the Fold” Matters for Branded Swag on Video Calls Think about it—on Zoom calls, Instagram Lives, podcast […]

What if you could solve a key marketing challenge in your business for just $20? That’s right—one of the most effective and affordable ways to elevate brand awareness is through branded merchandise and swag. Let’s dive into how wearing your brand can maximize your visibility and leave a lasting impact on clients and customers. Are […]

McDonald’s is making headlines, but the real story isn’t just about their latest menu updates or viral marketing stunts. This time, McDonald’s Sweden has launched an inventive campaign that’s all about their most loyal customers. With their “Made to Order” campaign, fans can now walk away not just with a tasty meal but with customized […]

If you haven’t seen it yet, Arby’s has outdone themselves with their “meat sweats” sweatsuit—yes, you read that right. It’s a sweatshirt and sweatpants combo printed with a high-resolution, close-up photo of deli meat. Branded with the hashtag #MeatSweats, this hilarious creation is turning heads (and stomachs) across the internet. The catch? You can’t buy […]

Let’s talk about how frustrating it is when companies randomly pick t-shirt sizes for their swag and expect everyone to be happy. It’s time to face the facts: size matters when it comes to branded apparel. Many businesses order an even mix of Small, Medium, and Large t-shirts for events and hope for the best. […]

When you think of branded merchandise, you probably imagine fun t-shirts, stylish water bottles, or logo-covered bags. But what about industries where customers aren’t exactly excited to show up — like the vet’s office? 🐾 Surprisingly, businesses offering services that customers don’t want to use can leverage branded merch to completely shift the mood. They […]

In today’s fast-evolving business landscape, it’s super old-timey to think that traditional giveaways like pens, water bottles, USB sticks, and chapstick are enough to attract people to your trade show booth. While they were once the go-to items, the effectiveness of these giveaways is up for debate. Let’s face it—if you’re still relying on one […]

Do you ever feel like your job title just doesn’t capture the coolness of what you do? 🤔 I sure do! As a business owner in the branded merchandise industry, I get this all the time. A Misunderstood Industry: My Experience Just this weekend, I was on a class trip to Ellis Island 🗽, chatting […]