By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Your branded merchandise is like a Tamagotchi.If no one touches it, it dies. 💀 For anyone who missed the 90s craze—Tamagotchis were tiny digital pets you had to feed, play with, and care for. Ignore them, and… well, they didn’t make it. Your company swag […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Some branded merch doesn’t just sit in a drawer—it sparks conversations. We created this drop for our client Femina Physical Therapy, a women’s health brand that’s smart, cheeky, and completely unafraid to talk about what others won’t. This isn’t your average giveaway tee. This merch […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Chiquita made a backpack that basically turns you into a walking banana—and honestly, it’s a-peeling. ☠️ They took that tiny blue sticker we all know and turned it into fashion:cheery, cheeky, and completely impossible to miss. This yellow drop from Chiquita is giving big banana […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When it comes to branded merchandise, “one-size-fits-all” is a myth—and a mistake. Your company swag shouldn’t fit everyone.It should fit someone. The Problem with “Universal” Swag Most companies choose merchandise that pleases the widest audience:🔥 The classic unisex T-shirt🔥 The logo coffee mug🔥 The same […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Every now and then, a piece of branded merch pops up that stops you mid-scroll.The kind of swag that makes you say: “Wait—who made that?” That’s exactly what happened when I saw Diaspora Co.’s “Hella Spicy” tote bag. A Masterclass in Bold, Branded Merch Diaspora […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert October is chaos, and honestly—I live here now. This month, I’m deep in the whirlwind of NYC high school admissions.We’re talking: All while running a business. Because work doesn’t stop just because life gets loud. Balancing Business and Real Life Owning a business while navigating […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When it comes to branded merchandise, the goal isn’t just to exist—it’s to connect. Think of your swag as your brand’s dating profile. It’s your first impression, your way of saying, “Hey, this is who we are—want to know more?” Great Swag Flirts (in the […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Remember Tamagotchis? Those tiny 90s digital pets you had to feed, nurture, and love—or they’d die on you. 💀 Your branded merch works the same way.If no one touches it, wears it, or talks about it… it dies. Dead Swag vs. Living Merch Most corporate […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise ExpertAt Go To Market, we don’t just make merch — we make conversation starters.Our latest branded merch drop for Femina Physical Therapy is the perfect example of how smart, cheeky design can turn a simple tank top into a movement. The Brief: Bold, Empowered, and Unfiltered […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Every pet has that one quirky habit that makes them unforgettable.For our dog, Charlie, it’s going full EMT mode whenever someone sneezes. It doesn’t matter if she’s in a dead sleep or across the house—one sneeze and she’s there in a flash: It’s like she’s […]