Category: Uncategorized

Howard Johnson just dropped a Time Capsule Collection and it’s a masterclass in nostalgic swag.

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Fried clam soap. Ice cream lamps. A robe in full HoJo orange. This 100-year merch drop is retro branding at its finest. It doesn’t just celebrate a milestone—it makes you feel it. Like striped towels on the motel lawn. Like a roadside burger stop on […]

Swag That Slaps: Designing Branded Merch That Tells Your Story

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert The best branded merch doesn’t feel like an ad. It feels like a conversation starter. That’s the philosophy behind everything we create in our swag design lab—merch that sparks curiosity, builds community, and makes people proud to wear your message. A Vibe Check in Wearable […]

Swag That Slaps: Inside Our Merch Lab

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert The best branded merch doesn’t feel like marketing. It turns a customer into a walking billboard—without it ever feeling like an ad. That’s the magic we aim for in our merch lab. And today’s spotlight? A tote that’s pure brand energy. Vibe Check: Sol Squeeze […]

If Clippy Ran Your 2025 Swag Strategy

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert “It looks like you’re trying to launch swag… 📎” If Clippy had thoughts on branded merch in 2025, he’d point his little bendy body straight to print-on-demand merchandise. And honestly? He’d be right. Here’s why you should listen to the world’s most over-eager office supply: […]

What the Krispy Kreme x Crocs Collab Teaches Us About Branded Merchandise

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert The new Krispy Kreme x Crocs, Inc. collab is donut-core perfection. 🍩 Think jelly-glazed clogs, frosting-drip detailing, and sprinkle Jibbitz that look good enough to eat. It’s fun. It’s wild. And it’s exactly what branded merch should be. Designed to delight. Why Bold Swag Works […]