Category: Uncategorized

Guess How Much I Hate This Mug: A Tragic Team Swag Tale

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert “Guess how much I hate this mug,” said the employee.“This much,” her coworker replied, pointing to the office sink—overflowing with sad, unused company swag. It was cheap.It was ugly.The logo was off-center. And worst of all?It was completely forgettable. Why Bad Swag Hurts Your Brand […]

Why Swag Without Strategy Is Just… Stuff

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Just like owning a treadmill doesn’t automatically make you fit, owning a box of branded merch doesn’t magically build your brand. Yes, swag can be fun. But branded merchandise without strategy? That’s just stuff in a sad box. To actually drive ROI, grow brand awareness, […]

The Very Hungry Brand Manager: A Cautionary Tale of Swag Burnout

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert If you’ve ever felt like your week is just one long merch request after another—you’re not alone. Inspired by The Very Hungry Caterpillar, this is the story of every brand manager buried under endless swag demands. It starts innocently enough… but quickly turns into full-blown […]

No Samples, No Apologies: What Morgenstern’s Can Teach Us About Branded Merch

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert New Yorkers aren’t rude—we’re just efficient. (If you were hoping for small talk, you should’ve flown to Ohio.) That’s the kind of unapologetic attitude that defines great branding and Morgenstern’s Finest Ice Cream gets it. This beloved NYC ice cream shop has never offered samples. […]

What the Pope Can Teach You About Branded Merch

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Pope Leo bobbleheads. “God’s Team” tees. Sprinkle cookies with his face.No, this isn’t your Sunday school gift shop—it’s a full-on merch movement. Right now, Chicago is treating the Pope like the next great streetwear icon, and honestly? It’s working. What started as a religious visit […]

Goodnight Corporate Hoodie (Nobody Wore): A Cautionary Tale of Bad Branded Merch

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert In the fluorescent glow of a long-forgotten supply closet…Stacks of stiff hoodies sit untouched, tagged, and totally unloved. Welcome to the branded merch graveyard. Inspired by Goodnight Moon, this cautionary merch tale hits a little too close to home for companies still clinging to outdated […]