Author: Amanda Hofman

No More Trash Swag

โ€œYou get what you get and you donโ€™t get upset.โ€ – ๐˜Œ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ข๐˜ฏ๐˜บ ๐˜จ๐˜ช๐˜ท๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ถ๐˜ต ๐˜ด๐˜ธ๐˜ข๐˜จ When youโ€™re printing many copies of the same gift for a team โ€” even if it’s high quality โ€” at least half of the people arenโ€™t getting a gift at all. Theyโ€™re getting something theyโ€™ll give away, donate, shove […]

Let’s End UGLY MERCH.

๐Ÿ‘Š LET’S END UGLY MERCH ๐Ÿ‘Š Close your eyes and imagine the ugliest piece of merch you’ve ever seen.ย For me, it’s a reusable soft lunch box with a big-๐Ÿ‘ pharma logo in bright white letters. Now imagine that there are — literally — THOUSANDS of that item being “gifted” to people at a company or […]

Brand Recognition or Lead Generation?

A friend called me yesterday to bemoan that her client wants to print 1500 stress balls for an upcoming conference ๐Ÿšซ๐Ÿ‘Ž๐Ÿ™ˆ She knew it was a bad idea but didn’t know what to suggest instead.ย Because a lot of people face this problem, let’s talk about what I recommend! If you have a trade show or […]

What is Print-On-Demand?

You’ve heard of print-on-demand, but you may not understand what it is or how it works. That’s okay! I’m here to explain it in simple terms: Print-on-demand means that the items you design ๐˜ฑ๐˜ณ๐˜ช๐˜ฏ๐˜ต ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ ๐˜ข๐˜ด ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ข๐˜ณ๐˜ฆ ๐˜ฐ๐˜ณ๐˜ฅ๐˜ฆ๐˜ณ๐˜ฆ๐˜ฅ and ๐˜ฅ๐˜ฐ๐˜ฏ’๐˜ต ๐˜ฑ๐˜ณ๐˜ช๐˜ฏ๐˜ต ๐˜ข๐˜ต ๐˜ข๐˜ญ๐˜ญ ๐˜ช๐˜ง ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ข๐˜ณ๐˜ฆ ๐˜ฏ๐˜ฐ๐˜ต ๐˜ฐ๐˜ณ๐˜ฅ๐˜ฆ๐˜ณ๐˜ฆ๐˜ฅ. There’s no warehouse with your printed […]

Overcoming the Swag Dilemma: 3 Solutions for Busy Professionals

In the world of corporate responsibilities, there’s a line item that often gets neglected or hastily thrown together: company swag. Yes, that branded merchandise designed to promote team spirit, conferences, or act as thoughtful gifts tends to suffer from a lack of attention to detail. The primary reason? Those entrusted with the task simply lack […]

Vacation Merch: Yay or Nay?

For me, it’s a yay, yes, absolutely, never miss. This weekend we were in Killington VT for the women’s world cup ski racing (Mikaela Shiffrin fans, where you at ๐Ÿ“ฃ) which was both a delight – unforgettable for me and the kids – and also frigid ๐Ÿฅถ. I bought this fleece-lined gorgeous hat that says […]

One Size Fits All is a Myth

One size fits all is a lie. I mean this both for apparel AND for giving-everyone-the-same-gift. For apparel, you and I both know those socks don’t fit all ๐Ÿงฆ ๐Ÿ‘€ . But more importantly, when you give everyone in your company the same thing, you must reduce-reduce-reduce until you’re buying generic garbage. When you’re buying […]