By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When it comes to branded merchandise, “one-size-fits-all” is a myth—and a mistake. Your company swag shouldn’t fit everyone.It should fit someone. The Problem with “Universal” Swag Most companies choose merchandise that pleases the widest audience:🔥 The classic unisex T-shirt🔥 The logo coffee mug🔥 The same […]
Author: Amanda Hofman
Merch in the Wild: When Branded Merch Is Too Hot to Scroll Past
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Every now and then, a piece of branded merch pops up that stops you mid-scroll.The kind of swag that makes you say: “Wait—who made that?” That’s exactly what happened when I saw Diaspora Co.’s “Hella Spicy” tote bag. A Masterclass in Bold, Branded Merch Diaspora […]
When Life Gets Chaotic, Branded Merch Keeps Me Grounded
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert October is chaos, and honestly—I live here now. This month, I’m deep in the whirlwind of NYC high school admissions.We’re talking: All while running a business. Because work doesn’t stop just because life gets loud. Balancing Business and Real Life Owning a business while navigating […]
Think of Swag as Your Brand’s Dating Profile
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When it comes to branded merchandise, the goal isn’t just to exist—it’s to connect. Think of your swag as your brand’s dating profile. It’s your first impression, your way of saying, “Hey, this is who we are—want to know more?” Great Swag Flirts (in the […]
Keep Your Swag Alive: What Your Merch and a Tamagotchi Have in Common 🐣
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Remember Tamagotchis? Those tiny 90s digital pets you had to feed, nurture, and love—or they’d die on you. 💀 Your branded merch works the same way.If no one touches it, wears it, or talks about it… it dies. Dead Swag vs. Living Merch Most corporate […]
Swag That Slaps: Inside Our Merch Lab
By Amanda Hofman, Chief Swag Officer and Branded Merchandise ExpertAt Go To Market, we don’t just make merch — we make conversation starters.Our latest branded merch drop for Femina Physical Therapy is the perfect example of how smart, cheeky design can turn a simple tank top into a movement. The Brief: Bold, Empowered, and Unfiltered […]
The One Weird Thing Our Dog Does (and What It Taught Us About Branded Merch Moments)
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Every pet has that one quirky habit that makes them unforgettable.For our dog, Charlie, it’s going full EMT mode whenever someone sneezes. It doesn’t matter if she’s in a dead sleep or across the house—one sneeze and she’s there in a flash: It’s like she’s […]
This Is Not the Merch You’re Looking For
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert If your branded hoodie has the energy of a desert planet… it’s time to awaken the force. At its best, branded merchandise isn’t just stuff—it’s a story. The kind of swag that sparks reactions, fuels conversations, and maybe even causes a playful lightsaber duel over […]
Your Merch Can Say More Than Your Mission Statement
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Branded merchandise is more than a logo slapped on a water bottle or t-shirt. It’s a statement. Sometimes it whispers “Baby Spice.” Sometimes it screams “Scary.” And sometimes it lands exactly where you want it—on vibe, on brand, and in heavy rotation. If what you […]
Howard Johnson just dropped a Time Capsule Collection and it’s a masterclass in nostalgic swag.
By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Fried clam soap. Ice cream lamps. A robe in full HoJo orange. This 100-year merch drop is retro branding at its finest. It doesn’t just celebrate a milestone—it makes you feel it. Like striped towels on the motel lawn. Like a roadside burger stop on […]