Author: Amanda Hofman

What Smoked Fish Can Teach You About Branded Merchandise

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert What does a love poem to smoked fish 🐟 have to do with branded merchandise Everything—if you’re Zabar’s. The iconic Manhattan grocery store just dropped a limited-edition T-shirt for their 75th anniversary. It’s simple, nostalgic, and hyper-specific. And it’s paired with a delightfully oddball poem […]

Bad Swag is Bad Business: Why Your Branded Merchandise Deserves Better

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert What’s my love language? Getting texts about truly terrible branded merch. And let me tell you—people do not disappoint. 🖊️ Sad piles of cheap conference pens🥏 Frisbees melting in the summer sun at field day😂 Hashtag#badmerch snapshots straight from group chats If you’ve ever walked […]

Sustainable Swag: Why Eco-Friendly Merch Is Non-Negotiable in 2025

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Let’s get one thing straight: sustainability in branded merch isn’t just a nice-to-have anymore. It’s a must. We’re long past the days when giveaways could be wasteful and no one batted an eye. Today’s consumers—and your community—care about what your merch says and what it […]

𝐇𝐚𝐫𝐨𝐥𝐝 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐁𝐫𝐚𝐧𝐝𝐞𝐝 𝐂𝐫𝐚𝐲𝐨𝐧

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert 𝘉𝘢𝘴𝘦𝘥 𝘰𝘯 𝘏𝘢𝘳𝘰𝘭𝘥 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘗𝘶𝘳𝘱𝘭𝘦 𝘊𝘳𝘢𝘺𝘰𝘯 – the power of merch imaginationHarold had a crayon. It was branded.It had the logo. It had the tagline.𝐁𝐮𝐭 𝐇𝐚𝐫𝐨𝐥𝐝 𝐝𝐢𝐝𝐧’𝐭 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐝𝐨 𝐰𝐢𝐭𝐡 𝐢𝐭. So he drew a better idea:🖍️ Stylish merch that matched their […]

Elevate Your Trade Show Game: Why Swag Should Be a Power Player in 2025

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Are your 2025 trade show goals locked in? Great. But beware—poorly planned merch might just sink your strategy ☠️🏴‍☠️. Smart, stylish swag isn’t fluff—it acts like a second sales team. With the right branded merch, your brand becomes omnipresent—in hallway chats, coffee breaks, and even […]