If you think you’re too small of a company to have branded merch, then now is the time to make merch. That might sound backwards, but let me explain. Branded merch is social proof. When you see a company who is selling swag — and has a “team” (even if it’s just you) wearing their values […]
Author: Amanda Hofman
Your Brand is Only Repetitive to YOU.
You’re likely bored of your own message and feel super repetitive. Doesn’t everyone who follows you know your message already? While you hear your own message 😵💫 every single day 😵💫 the majority of your followers fall into two camps: 1) they have a vague sense of what you do 2) they don’t know what […]
No Promotional Products!
I cringe when people say promotional products. Promotional products, to me, is synonymous with cheap logo’ed items that are given out — usually en masse — for free. You know what I mean: t-shirt guns, flashlights, wireless charging pads, koozis. So I hate when people think I’m in promotional products. I call it branded merchandise, […]
Sustainability in Swag is Important
As the earth gets older, sustainability becomes more important. It’s terrible seeing companies print bulk swag that often ends up as waste that only worsens our environment around us. There are easy and effective ways to make your branded merchandise both meaningful and eco-friendly. Let’s discuss: 1️⃣ Choose Quality Over Quantity One of the most […]
How To Make Your Conference Swag Better
Love it or hate it, it’s here to stay. Here’s how you can do yours better, guaranteed: 1️⃣ Plan far in advance so you can spend time thinking through your designs. And no, the name of your conference on different merch items is *not* a design. The better the design, the more likely your recipients […]
Build Business with Branded Merchandise
We spend a lot of our time to think and talk about using branded merchandise as a strategic tool for business growth. Branded merchandise possesses a subtle yet influential power that should always be utilized. You may be wondering, but how can branded merch play such a pivotal role in BUILDING my business? Here’s how: […]
Stop Buying Pens
Don’t get us wrong, pens can be great if they are important to your brand. However, if they aren’t, we recommend forgetting them completely. No one pays attention to the branding on pens and even if they do, the pen will soon be forgotten in a cup on someone’s desk or lost in a junk […]
You might be making these merch mistakes…
If you’re printing branded merchandise or swag for your business and getting a lukewarm response, here are some reasons that might be happening: You’re printing throwaways aka junk merch 🗑 “Junk merch” includes pens, notebooks, stress balls, drawstring bags, lunch bags, grocery bags, etc. These are things people likely have too much of already and […]
What is Print-on-Demand?
Print-on-demand is simple: it means that your designs print as they are ordered. When you place an order, the printer receives it, prints it, and ships it to you. Simple! Print-on-demand is: 👍🏼 Easy 👍🏼 Flexible 👍🏼 Affordable 👍🏼 Sustainable It’s as easy as setting up an online shop, and fulfilling orders based on what […]
Say No to Matching T-Shirts
Buying the same t-shirt in bulk to give all of your employees is unsustainable and unthoughtful. Think about how often it is that people wear matching t-shirts. Here are some places where it’s cute and appropriate to have a group wear the exact same t-shirt: Basically, you should either be under the age of 10 […]