Let’s play Never Have I Ever, clothing edition. Never have I ever: ๐ปWorn a comically oversized t-shirt (for fashion purposes) ๐ปHad a QR code somewhere on my clothes ๐ปThought crop tops are the cutest way to wear athleisure ๐ปCovered a laptop in stickers, a bag in patches, or a car in bumper stickers ๐ปWorn a […]
Author: Amanda Hofman
The World Needs More Joy… with Merch
One of my biggest fears in running this business is that merch is trivial and I’m wasting everyone’s time. ๐ซฃ I probably have this thought once a month. Anyone else here ever feel the same about their field? I don’t want to BS you with some girl-power speech about how merch is actually super important. […]
Stanley Has Merch?!
Theย Stanley 1913ย brand — famous for their indestructible, trendy mugs — just launched a line of merch and ๐ it’s ๐ freakin’ ๐ fabulous. I want to hate it because of how egregiously obsessed people are with the mugs, but ๐’๐ฆ ๐ ๐ข๐ฏ๐ข๐ง๐ ๐ญ๐ก๐ข๐ฌ ๐ง๐๐ฐ ๐ฅ๐ข๐ง๐ ๐จ๐ ๐ฆ๐๐ซ๐๐ก 5 ๐ฌ๐ญ๐๐ซ๐ฌ, ๐ง๐จ ๐ง๐จ๐ญ๐๐ฌ ๐ฎ The new line has […]
No More Trash Swag
โYou get what you get and you donโt get upset.โ – ๐๐ท๐ฆ๐ณ๐บ ๐ค๐ฐ๐ฎ๐ฑ๐ข๐ฏ๐บ ๐จ๐ช๐ท๐ช๐ฏ๐จ ๐ฐ๐ถ๐ต ๐ด๐ธ๐ข๐จ When youโre printing many copies of the same gift for a team โ even if it’s high quality โ at least half of the people arenโt getting a gift at all. Theyโre getting something theyโll give away, donate, shove […]
Let’s End UGLY MERCH.
๐ LET’S END UGLY MERCH ๐ Close your eyes and imagine the ugliest piece of merch you’ve ever seen.ย For me, it’s a reusable soft lunch box with a big-๐ pharma logo in bright white letters. Now imagine that there are — literally — THOUSANDS of that item being “gifted” to people at a company or […]
Brand Recognition or Lead Generation?
A friend called me yesterday to bemoan that her client wants to print 1500 stress balls for an upcoming conference ๐ซ๐๐ She knew it was a bad idea but didn’t know what to suggest instead.ย Because a lot of people face this problem, let’s talk about what I recommend! If you have a trade show or […]
What is Print-On-Demand?
You’ve heard of print-on-demand, but you may not understand what it is or how it works. That’s okay! I’m here to explain it in simple terms: Print-on-demand means that the items you design ๐ฑ๐ณ๐ช๐ฏ๐ต ๐ฐ๐ฏ๐ญ๐บ ๐ข๐ด ๐ต๐ฉ๐ฆ๐บ ๐ข๐ณ๐ฆ ๐ฐ๐ณ๐ฅ๐ฆ๐ณ๐ฆ๐ฅ and ๐ฅ๐ฐ๐ฏ’๐ต ๐ฑ๐ณ๐ช๐ฏ๐ต ๐ข๐ต ๐ข๐ญ๐ญ ๐ช๐ง ๐ต๐ฉ๐ฆ๐บ ๐ข๐ณ๐ฆ ๐ฏ๐ฐ๐ต ๐ฐ๐ณ๐ฅ๐ฆ๐ณ๐ฆ๐ฅ. There’s no warehouse with your printed […]
Overcoming the Swag Dilemma: 3 Solutions for Busy Professionals
In the world of corporate responsibilities, there’s a line item that often gets neglected or hastily thrown together: company swag. Yes, that branded merchandise designed to promote team spirit, conferences, or act as thoughtful gifts tends to suffer from a lack of attention to detail. The primary reason? Those entrusted with the task simply lack […]
Vacation Merch: Yay or Nay?
For me, it’s a yay, yes, absolutely, never miss. This weekend we were in Killington VT for the women’s world cup ski racing (Mikaela Shiffrin fans, where you at ๐ฃ) which was both a delight – unforgettable for me and the kids – and also frigid ๐ฅถ. I bought this fleece-lined gorgeous hat that says […]
One Size Fits All is a Myth
One size fits all is a lie. I mean this both for apparel AND for giving-everyone-the-same-gift. For apparel, you and I both know those socks don’t fit all ๐งฆ ๐ . But more importantly, when you give everyone in your company the same thing, you must reduce-reduce-reduce until you’re buying generic garbage. When you’re buying […]