π LET’S END UGLY MERCH π Close your eyes and imagine the ugliest piece of merch you’ve ever seen.Β For me, it’s a reusable soft lunch box with a big-π pharma logo in bright white letters. Now imagine that there are — literally — THOUSANDS of that item being “gifted” to people at a company or […]
Author: Amanda Hofman
Brand Recognition or Lead Generation?
A friend called me yesterday to bemoan that her client wants to print 1500 stress balls for an upcoming conference π«ππ She knew it was a bad idea but didn’t know what to suggest instead.Β Because a lot of people face this problem, let’s talk about what I recommend! If you have a trade show or […]
What is Print-On-Demand?
You’ve heard of print-on-demand, but you may not understand what it is or how it works. That’s okay! I’m here to explain it in simple terms: Print-on-demand means that the items you design π±π³πͺπ―π΅ π°π―ππΊ π’π΄ π΅π©π¦πΊ π’π³π¦ π°π³π₯π¦π³π¦π₯ and π₯π°π―’π΅ π±π³πͺπ―π΅ π’π΅ π’ππ πͺπ§ π΅π©π¦πΊ π’π³π¦ π―π°π΅ π°π³π₯π¦π³π¦π₯. There’s no warehouse with your printed […]
Overcoming the Swag Dilemma: 3 Solutions for Busy Professionals
In the world of corporate responsibilities, there’s a line item that often gets neglected or hastily thrown together: company swag. Yes, that branded merchandise designed to promote team spirit, conferences, or act as thoughtful gifts tends to suffer from a lack of attention to detail. The primary reason? Those entrusted with the task simply lack […]
Vacation Merch: Yay or Nay?
For me, it’s a yay, yes, absolutely, never miss. This weekend we were in Killington VT for the women’s world cup ski racing (Mikaela Shiffrin fans, where you at π£) which was both a delight – unforgettable for me and the kids – and also frigid π₯Ά. I bought this fleece-lined gorgeous hat that says […]
One Size Fits All is a Myth
One size fits all is a lie. I mean this both for apparel AND for giving-everyone-the-same-gift. For apparel, you and I both know those socks don’t fit all 𧦠π . But more importantly, when you give everyone in your company the same thing, you must reduce-reduce-reduce until you’re buying generic garbage. When you’re buying […]
Branded Merch is Social Proof
If you think you’re too small of a company to have branded merch, then now is the time to make merch.Β That might sound backwards, but let me explain. Branded merch is social proof. When you see a company who is selling swag — and has a “team” (even if it’s just you) wearing their values […]
Your Brand is Only Repetitive to YOU.
You’re likely bored of your own message and feel super repetitive. Doesn’t everyone who follows you know your message already? While you hear your own message π΅βπ« every single day π΅βπ« the majority of your followers fall into two camps: 1) they have a vague sense of what you do 2) they don’t know what […]
No Promotional Products!
I cringe when people say promotional products. Promotional products, to me, is synonymous with cheap logo’ed items that are given out — usually en masse — for free. You know what I mean: t-shirt guns, flashlights, wireless charging pads, koozis. So I hate when people think I’m in promotional products. I call it branded merchandise, […]
Sustainability in Swag is Important
As the earth gets older, sustainability becomes more important. It’s terrible seeing companies print bulk swag that often ends up as waste that only worsens our environment around us. There are easy and effective ways to make your branded merchandise both meaningful and eco-friendly. Let’s discuss: 1οΈβ£ Choose Quality Over Quantity One of the most […]