By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert
Let’s be honest: Your business isn’t where it was in 2022. So why does your branded merch still look like it is? Your company has grown, pivoted, launched new services, expanded into new markets—yet your swag strategy is stuck in the past. It’s time for your custom merchandise to evolve with you. Because great swag isn’t static. It’s dynamic. It moves with your business goals—and fuels your growth in the process.
The Kind of Branded Merch That Builds Your Business
Smart promotional products aren’t about stockpiling stuff. They’re about creating intentional, timely moments that reflect your current brand voice, momentum, and marketing direction. Here’s what flexible swag strategy looks like:
🆕 Launching Something New?
Drop a fresh design that celebrates the moment and rewards your early supporters. Custom swag builds hype and gives your audience something to rally behind.
📉 Something Didn’t Land?
No worries—retire it. With on-demand printing, there’s no leftover inventory to manage. No clinging to what didn’t work.
🎯 Planning a Strategic Push?
Use a limited-edition tee or hoodie to drive urgency and engagement. People love exclusivity—and love showing off gear tied to a specific launch or campaign.
Agile Merch for a Fast-Moving Brand
If your business is always growing, your swag collection should never stay stagnant. Think:
- New initiative? ➡️ New merch.
- New campaign? ➡️ New merch.
- New goal? You guessed it—new merch.
With the right print-on-demand merch strategy, your swag can evolve as quickly as your brand does—without the upfront costs or commitment of traditional bulk orders.
Swag That Works With Your Brand, Not Against It
Your promotional merchandise should:
- Align with your current marketing message
- Excite your team and community
- Help your brand show up in relevant, visible ways
If it’s been a while since you refreshed your branded gear, now’s the time.
So tell me—what’s changed in your business this year? New team? New direction? New goals? 👇 I want to hear what’s new (and help you turn it into next-level merch).