By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Let’s get one thing straight: I’m not just in the branded merch business—I’m a full-on fangirl for the brands we work with.

Not because I have to be.

But because when I believe in a client’s mission, I don’t just support it—I live it.

Not performatively. Passionately.

The Power of Branded Merch That Converts You Into a Fan

When we create custom swag and branded merchandise for our clients, it’s not just about printing logos on t-shirts or stickers. It’s about helping brands tell their story in a tangible, wearable, shippable way that people actually want to engage with.

🔥 We designed merch for a personal trainer.
Now she trains me every week—and has for two years. 💪🏻

🔥 A new tea brand is launching their shop with our merch strategy.
I tried one sample… and now I’m on a full-blown monthly subscription. 😳

The magic of effective branded swag is that it creates real connections. When it’s done right, your community doesn’t just like your brand—they live it, wear it, drink it, gift it, and become part of your movement.

Branded Swag That Builds Brand Evangelists

At Go To Market Studio, we don’t see client work as transactional. We’re here to help you build something people want to belong to. That starts with swag that’s not only on-brand—but deeply aligned with the feeling behind your business.

Whether you’re launching a Shopify storefront, rolling out custom event swag, or sending premium branded merch to your top customers—our team is obsessed with making it meaningful, strategic, and impossible to forget.

Because when I admire our clients’ brands, I become loyal, loud, and low-key obsessed. And we want your customers to feel the same way.

Ready to Make Merch That Converts?

Let’s turn your community into superfans—with branded merchandise that speaks volumes.

👉 Get in touch to build a merch line that does more than look good—it builds loyalty.