By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Not All Merch Deserves a Spot in Your Bag

But this little guy?
He’s definitely coming on the road trip.

Last weekend, I stumbled into a Rivian showroom at the mall — and was instantly pulled in like a moth to a headlamp.

Not by a car.
Not by a flashy display.
But by a plushy adventure buddy staring up at me with button eyes and irresistible energy.

This Is How You Do Memorable Swag

Let’s be real — most branded merchandise doesn’t exactly earn a place in your suitcase.

But this?
This furry little security sidekick you can bring hiking, camping, or road-tripping under the stars?
💥 Adorable
💥 On-brand
💥 Totally obsession-worthy

This is creative swag that tells a story — one of safety, exploration, and loyalty.
The kind of custom merch that sparks a feeling, not just a fleeting glance.

Why Story-Driven Swag Wins (Every Time)

A plush toy isn’t just a toy — it’s a travel companion.
It’s a conversation starter.
It’s a brand symbol that connects emotionally with your audience, especially in spaces like adventure travel, tech, and lifestyle.

And let’s be honest…

This little fluffball will end up in way more social media posts than a branded mug ever could.

Because when swag is meaningful, word about it travels — literally and figuratively.

What Should Rivian Name Their Plushy Protector?

Here’s the only problem with this brilliant branded item:
It doesn’t have a name yet.

We can fix that. 🧠✨

Let’s give this iconic piece of Rivian swag the identity it deserves.

Vote below or pitch your own idea:

🧸 Riv
🧸 Scout
🧸 Wattson
🧸 Bolt

Want to Create Merch That Travels?

At Go To Market Studio, we specialize in branded merchandise that earns loyalty, tells your story, and ends up in backpacks, not garbage bins. If you’re ready to launch swag that stands out — and maybe even gets its own name — we’re here to help.