By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Pope Leo bobbleheads. “God’s Team” tees. Sprinkle cookies with his face.
No, this isn’t your Sunday school gift shop—it’s a full-on merch movement.

Right now, Chicago is treating the Pope like the next great streetwear icon, and honestly? It’s working. What started as a religious visit has turned into a cultural moment, and the merchandising game is divine.

Great Merch Captures a Moment

This viral Pope drop isn’t just fun—it’s a masterclass in how to do branded merchandise right. Because this is what the best custom merch does:

• It captures a moment.
• It celebrates what’s new, what’s now, what matters.
• Most importantly? It builds connection.

That’s the real power of branded swag—not the logo, but the feeling it creates.

Your Brand Deserves More Than a Logo Slap

Here’s the truth: your customers, your team, your audience—they don’t just want to wear your logo. They want to wear something that means something. Something that’s fun. Something that feels like them.

The best branded merch isn’t about promotion—it’s about participation.
When your swag invites people into the story of your brand, it becomes more than apparel or accessories. It becomes culture.

Make It Fashion. Make It Meaningful.

The Pope merch trend is a perfect example of how to blend brand storytelling, pop culture, and emotional connection into something tangible—and totally wearable.

🙏 So yes—brands, take notes.

Your swag shouldn’t be an afterthought. It should be a creative expression of your identity. A celebration of your values. A conversation starter.

Whether you’re launching new products, hosting events, or engaging employees, your branded merchandise should be as intentional as the rest of your marketing.

Ready to Bless Your Next Merch Drop?

Let’s make it unforgettable. Let’s make it… pope-ular. 😇