What Kodak’s Merch Drop Gets Right About Branded Merch and Nostalgia

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Kodak just dropped some of the best branded merch we’ve seen this year—and it’s got everything going for it.

Let’s break it down 👇

This isn’t your average retro reprint.
It’s nostalgia, refined.

The vintage logos? On point.
The film-inspired color palette? Delicious.
The Super 8 energy? So real, you can practically hear the whirr of the projector.

But the real magic is in the balance.


The cuts are clean. The lines feel modern.
It doesn’t scream vintage—it whispers it.

This is what smart branded merch should do:
🔥 Tap into memory
🔥 Feel emotionally true
🔥 Stay visually fresh

Great swag doesn’t just promote your brand.
It reminds people why they loved it in the first place.

That’s the power of nostalgia marketing done right.


When your custom company apparel tells a story—one people already feel in their bones—it doesn’t need to shout. It connects instantly.

Kodak Print just showed every brand how it’s done:
Make history feel alive, wearable, and wildly relevant.