By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

When you call it merch but it’s really just an excuse to make yourself cool athleisure wear. 🤣

That’s the best kind of branded merchandise anyway.

The kind you love enough to wear on repeat.
The kind your team posts about unprompted.
The kind your customers ask how to get.

Because here’s the real truth about branded swag:
If you wouldn’t wear it, no one else will.
If you do wear it—love it, flaunt it, live in it—
That’s when the magic kicks in.

Branded merchandise is word-of-mouth you can wear.
It’s storytelling in sweatshirt form.
It’s walking, sipping, tote-carrying proof that your brand means something.

At Go To Market, we don’t design “promotional products.”
We build merch you’d fight your coworkers for.
Think minimalist fleece pullovers. Roomy canvas totes. Soft-wash tees with your inside jokes printed loud and proud.

Call it branded merchandise. Call it swag.
Call it what it really is: the coolest marketing strategy you’ve ever worn.

Want to build a merch line that people actually want?
Let’s talk about what your brand looks like in hoodie form.