Branded Merchandise can be created in many different ways.

Let’s talk about travel merchandise, and how it applies to your business. Where the branded merchandise in Tuscany was reserved, tasteful, and artist-focused, the swag in Rome was 𝐜𝐡𝐚𝐨𝐭𝐢𝐜, 𝐥𝐨𝐮𝐝, 𝐚𝐧𝐝 𝐠𝐢𝐦𝐦𝐢𝐜𝐤𝐲.

𝘭𝘦𝘵’𝘴 𝘣𝘦 𝘩𝘰𝘯𝘦𝘴𝘵: 𝘐 𝘥𝘪𝘥 𝘦𝘯𝘫𝘰𝘺 𝘵𝘩𝘦 𝘥𝘳𝘢𝘸𝘪𝘯𝘨 𝘰𝘧 𝘵𝘩𝘦 𝘔𝘰𝘯𝘢 𝘓𝘪𝘴𝘢 𝘥𝘰𝘪𝘯𝘨 𝘢 “𝘥𝘢𝘣”, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘢𝘱𝘳𝘰𝘯 𝘸𝘩𝘦𝘳𝘦 𝘪𝘵 𝘭𝘰𝘰𝘬𝘴 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶𝘳 𝘣𝘰𝘥𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘴𝘵𝘢𝘵𝘶𝘦 𝘰𝘧 𝘋𝘢𝘷𝘪𝘥, 𝘵𝘸𝘪𝘨𝘴 𝘣𝘦𝘳𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘢𝘭𝘭.

The Rome merch screamed “𝐈 𝐖𝐀𝐒 𝐈𝐍 𝐑𝐎𝐌𝐄!” while the Tuscany merch said “𝐨𝐡, 𝐲𝐨𝐮 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐞 𝐭𝐡𝐢𝐬 𝐩𝐚𝐭𝐭𝐞𝐫𝐧? 𝐨𝐡 𝐲𝐞𝐬, 𝐈 𝐬𝐮𝐦𝐦𝐞𝐫 𝐢𝐧 𝐓𝐮𝐬𝐜𝐚𝐧𝐲”.

𝐖𝐡𝐢𝐜𝐡 𝐰𝐨𝐮𝐥𝐝 𝐘𝐎𝐔 𝐰𝐚𝐧𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐦𝐞𝐫𝐜𝐡?

Dropping your logo — and your logo alone — on all of your company branded merchandise is 𝐭𝐡𝐞 𝐑𝐨𝐦𝐞 𝐰𝐚𝐲. It’s the “I AM PART OF THIS COMPANY!” method.

𝐓𝐡𝐞 𝐓𝐮𝐬𝐜𝐚𝐧𝐲 𝐦𝐞𝐭𝐡𝐨𝐝 is thinking through the values and special parts of your company and featuring that magic on your merch.

𝐒𝐨 𝐰𝐡𝐢𝐜𝐡 𝐦𝐞𝐭𝐡𝐨𝐝 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐝𝐨𝐢𝐧𝐠 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲, 𝐑𝐨𝐦𝐞 𝐨𝐫 𝐓𝐮𝐬𝐜𝐚𝐧𝐲?

What do you think of the Rome merch in this video? Is it sacrilegious to alter classic art like this, or just fun and silly?