As a founder who lives and breathes branded merchandise, I use social media every single day. It’s where I check in on client campaigns, review engagement, and track what’s trending in the world of company swag. But let’s be real: it’s also where productivity goes to die.

Social Media: Necessary for Work, Dangerous for Focus

You know the drill. You log on to check someone’s job title—and somehow you end up 27 comments deep in a thread debating protein intake. (Just me?) Social platforms are powerful tools for building your brand and growing your reach, but the distractions can derail your day in seconds.

If you’re a founder, creative, or marketer responsible for designing and delivering branded merch that connects, your time and focus are everything.

The Chrome Extension That Changed the Game

Then I discovered News Feed Eradicator—a free Chrome extension that hides your news feed on social platforms. Suddenly, I could open social media for one purpose: to post a campaign, review branded content, or check in on swag engagement stats—and leave without the scroll spiral.

No more digital rabbit holes. Just intentional, focused action.

Why Focus Matters for Branded Merch Creators

If you’re managing branded swag campaigns, client merch drops, or corporate giveaways, your creativity needs space to breathe. Tools like News Feed Eradicator protect that space. They allow you to focus on what really matters: turning branded merch into tangible brand experiences people remember and love.

Because the best swag doesn’t come from mindless scrolling. It comes from strategy.

Featured in Thrive Global

This small but mighty habit even got me featured in Thrive Global’s piece, “The Daily Habits That Fuel My Productivity and Creativity as a Founder + Leader.” I’m honored to be included alongside so many brilliant, intentional entrepreneurs and creators. Check it out here.

What’s Your Go-To Productivity Habit?

Whether you’re building a merch store, designing your next custom hoodie, or planning a swag launch for your team, staying focused is the real superpower. Got a tool or habit that changed your productivity game? I’d love to hear it.

Let’s swap strategies—because smart founders don’t just create cool swag. We create connection.