By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert
Every pet has that one quirky habit that makes them unforgettable.
For our dog, Charlie, it’s going full EMT mode whenever someone sneezes.
It doesn’t matter if she’s in a dead sleep or across the house—one sneeze and she’s there in a flash:
- Paw on your shoulder.
- Eyes locked in.
- Face licks loaded with concern.
It’s like she’s asking:
🤧 Are you okay?
🤧 Will you survive this sneeze?
🤧 Should she call for backup?
We’ve learned to pause what we’re doing, reassure her—“I’m okay, baby”—and let her reset.
It’s become a family ritual: Sneeze → Checkup → Emotional reset.
And you know what? That ritual, just like our favorite branded merchandise, sparks unexpected joy.
What This Has to Do With Branded Merchandise
At first glance, Charlie’s sneeze check-ins and corporate swag might not have much in common. But here’s the connection: the little things stick.
- A dog’s quirky habit becomes family folklore.
- A well-designed piece of branded merch becomes part of someone’s daily ritual.
Think about it: your favorite branded water bottle, the custom hoodie you always reach for, or the logo tote bag that makes grocery runs easier. These aren’t just items—they’re memory-makers.
Just like Charlie’s EMT routine, they turn into stories people share.
Why Branded Merch Works Best When It’s Personal
The most effective branded promotional products aren’t the flashiest. They’re the ones that feel personal, useful, and consistent:
- Practicality: Something you reach for every day, like a mug or tech accessory.
- Quality: A durable piece that feels like a gift, not a throwaway.
- Emotion: An item that connects with people in a fun, memorable way.
That’s how your brand becomes more than a logo—it becomes part of someone’s life.
What’s the “One Weird Thing” in Your Brand Story?
Charlie reminds us that quirks and rituals create emotional bonds. The same is true for branded merchandise. The right item can turn into a ritual, a conversation starter, and ultimately, a lasting memory.
What’s one weird or wonderful thing your dog—or your brand—does that people can’t stop talking about?