By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

I’ve Seen Grown Adults Lose It Over a T-Shirt

Not because it was the perfect fit.
Not because it was sustainably sourced or printed with glow-in-the-dark ink.
Not even because they picked it out themselves.

But because it was launched from a cannon. 💣

Let that sink in.

Swag Hype Is Real — And It’s Available to You

Listen up, because this matters for your business:

T-shirt gun energy is real.
Branded merch creates brand hype. 📣📣📣

The moment that t-shirt hit the air, people lost their minds.
And here’s the thing: they didn’t even know what was on the shirt.

It didn’t matter.
It was merch.
It was fun.
It was a moment.

And your brand can create that exact moment — no stadium cannon required.

Branded Merch Is Your T-Shirt Gun 🎯

You’ve got an audience.
Clients, customers, community members, fans.
People who already love what you do.

So give them a way to rep it, wear it, and feel part of it.

Whether you fire it at them from center stage or place it gently in their hands, the effect is the same:

Emotional connection. Brand loyalty. Instant excitement.

That’s the power of well-designed, intentional branded merchandise.

Want to Create Your Own Brand Hype?

You don’t need pyrotechnics.
You just need swag that makes people feel something.

At Go To Market Studio, we help brands create branded apparel and promotional merch that brings the same energy as a t-shirt cannon — minus the flying cotton and safety liability.

From custom t-shirts and crewnecks to launch kits and pop-up shops, we help you turn swag into strategy.

So Tell Me…

When’s the last time you lost it over a t-shirt gun?

Let’s bring that hype to your brand — without launching a single tee into the rafters.