By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert
At Go To Market, we don’t just make merch — we make conversation starters.
Our latest branded merch drop for Femina Physical Therapy is the perfect example of how smart, cheeky design can turn a simple tank top into a movement.

The Brief: Bold, Empowered, and Unfiltered

Femina Physical Therapy is a women’s health brand that’s unafraid to talk about the stuff no one else will. Their tone is honest, empowering, and refreshingly unfiltered — so their custom branded swag had to walk the same talk.

We designed pieces that go beyond a logo. This merch had to live out in the world — at Pilates, on Instagram stories, and in five conversations before lunch.

The Vibe Check

Empowered. Unfiltered. Clinical meets cool.
The star of the drop?
A tank top that proudly declares:
“Hot girls do pelvic floor therapy.”

It’s more than apparel — it’s a statement. A wink. A reminder that taking care of yourself is hot 🔥

The Strategy: Turn Taboo into Talk

The best branded merchandise doesn’t play it safe — it sparks curiosity.
When brands turn taboo topics into talking points, they don’t just sell swag; they build community.

We call it bold, not branded.
Because when you blend vulnerability with voice, people don’t just wear your merch — they share it.

The Lesson: Give People Something to Talk About

If your promo products sit in a drawer, they’re not working hard enough.
When your branded merch makes people stop, smile, or ask, “Where’d you get that?” — that’s when you’ve nailed it.

👉 Be honest — would you ask where she got it? Would you start a conversation with someone wearing this?

That’s the power of merch that slaps.