By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert
Your booth is buzzing.
The energy is high.
The conversations? 🔥
But behind the scenes—literally, behind your booth—sit 200 unworn branded T-shirts in a sad, dusty box. You smile through the sting of a burning budget.
“This is fine,” you say, channeling the meme… while internally panicking.
Let’s Call It What It Is: A Swag Fail
You meant well. But bulk-ordering branded merch “just in case” leads to the same outcome every time:
- The wrong sizes disappear first
- The wrong colors stick around forever
- You’re left with a pile of unclaimed, unwanted swag—and an empty marketing budget
The Fix? Print-on-Demand Swag That Actually Works
Let’s move away from waste and toward swag that sticks.
Print-on-demand is the modern marketer’s secret weapon—and here’s why:
đź’Ą No Wasted Inventory
Order only what people actually want. No more storing stacks of shirts no one picked.
đź’Ą No Risky Bulk Orders
Gone are the days of crossing your fingers and guessing sizes or styles. Print-on-demand lets you stay flexible and reactive.
đź’Ą No Budget Fires
You’re investing in custom merch people choose—reducing waste and maximizing ROI.
Swag Should Spark Joy, Not Fires 🔥
If your event swag strategy still relies on bulk ordering and one-size-fits-all designs, you’re not just wasting money—you’re wasting opportunities.
Great branded merchandise isn’t just something to give away. It’s a tangible expression of your brand. And it should:
- Be memorable
- Be wearable
- Be wanted
Skip the Guesswork. Give People What They’ll Actually Keep.
Whether it’s an online company swag store or an on-site redemption experience, giving attendees the power to choose their merch results in:
- Better brand impressions
- Higher retention
- And zero “why did we order 300 beige mediums?” moments
What Trend Did You Ride All the Way Into Regret?
We’ve all been there—whether it was platform flip-flops, frosted tips, or bangs (my personal pick). Don’t let bulk swag be your next regret. Choose smarter. Choose print-on-demand branded swag. Because your merch should be working for you—not collecting dust behind your booth.