One of my favorite parts of working in the branded merchandise world is seeing the wild, creative merch that businesses come up with. So, when Devin Lee told me about DrSnip® The Vasectomy Clinic™ and their engraved pocket knife swag for patients, I couldn’t stop laughing. (Yes, I’m talking about a real, post-vasectomy gift. 🤣⚰️)

But here’s the thing—business swag is WAY more powerful than we give it credit for.

Turning the Taboo Into a Talking Point

Well-designed swag has a unique ability to transform something potentially awkward or even embarrassing into a badge of pride. Think about it:

• Pepto Bismol isn’t exactly glamorous, but with the right touch, they could turn their product into a lighthearted conversation starter.
• BlueChew (a discreet way to get Viagra or Cialis) uses humor and confidence in their branding, making an “embarrassing” product approachable.
• And then there’s DrSnip®, turning a personal decision like a vasectomy into an experience you might actually want to talk about.

This same principle works for businesses that offer more “everyday” services that people might not feel like advertising, such as:

• Going to therapy
• Working with a business coach
• Getting financial advice
• Hiring a virtual assistant to manage your social media

The Transformative Power of Branded Merch

Branded merchandise and swag can change the way people think and talk about your product or service. It’s not just about slapping your logo on a water bottle or tote bag. When done well, swag becomes a conversation piece, a representation of your brand’s values, and even a source of pride for your clients.

For example, imagine a financial services firm giving away sleek, high-quality journals embossed with the phrase: “Building Wealth, One Page at a Time.” Or a therapist offering calming tea kits with the tagline: “Pause. Reflect. Heal.” These aren’t just items; they’re extensions of your brand’s story and message.

What Does Your Swag Say About You?

If a vasectomy clinic can turn an intimate medical procedure into an opportunity for memorable merch, imagine what you can do for your business. Swag isn’t just for tech companies or big brands—it’s for anyone who wants to:

• Make their service more memorable
• Shift perceptions about their industry
• Build stronger connections with their audience

Join the Swag Revolution

Whether you’re helping clients achieve their goals, improve their well-being, or manage their day-to-day tasks, branded merchandise can help your business stand out. So, what do you think? Could “embarrassing” products or services become swag-worthy moments for your brand?

Let’s get creative—because if a vasectomy clinic can rock engraved pocket knives, so can you.

When it comes to branded merchandise and swag, many businesses are unknowingly judging their choices by the wrong metric. They’re asking: Is it useful?

But the question they should be asking is: Does it improve the relationship between my brand and my team or customers?

The Problem with Focusing on Usefulness

It’s easy to understand why so many people get stuck on the “useful” factor. Here’s why:

1. Useful items are familiar. Pens, notepads, and flashlights are items we all use regularly, so they feel like a safe choice.
2. Avoiding waste is a priority. Nobody wants their branded merch to end up in the trash, and useful items seem like an anti-trash solution.
3. They’re practical. People are less likely to toss something they can use, which makes “useful” items seem like a good investment.

While these points make sense, they’re missing a critical piece of the puzzle: Branded merchandise is not about utility. It’s about connection.

Why Connection Matters More Than Usefulness

Pens and other generic items are fine, but they’re not memorable. They don’t differentiate your brand or deepen your relationship with your audience.

Here’s the truth:

Anyone can make a pen. Only your brand can create a meaningful connection with your customers and team.

Branded merchandise should:

• Reflect your brand’s personality.
• Make your audience feel seen and valued.
• Stand out with creative, thoughtful designs.

When you choose items based solely on usefulness, you’re missing an opportunity to strengthen your brand’s identity and build lasting relationships.

How to Create Impactful Branded Merchandise

Want to avoid the “useful but forgettable” trap? Here’s how to make your branded swag truly special:

1. Think about your audience. What resonates with them? What will make them feel excited to engage with your brand?
2. Focus on creativity. A bold, unique design or unexpected item can leave a lasting impression.
3. Prioritize connection. Choose merchandise that deepens relationships and makes your audience feel part of something bigger.

If a pen aligns with these goals, great! But don’t default to “usefulness” as the primary metric. Instead, make decisions that build relationships and highlight what makes your brand unique.

Let’s Discuss

What do you think? How important is “usefulness” when choosing branded merchandise? Have you found creative ways to connect with your audience through swag? Let us know in the comments!

As the “always eating” season approaches, let’s talk about something that might ruffle some feathers: corporate food gifts. 🎁🍫 I get it—food gifts seem like an easy way to spread cheer, but they often miss the mark, and here’s why.

1️⃣ Allergies Make Food Gifts Risky

As the mom of a formerly very-allergic kid, let me tell you: some foods can be downright terrifying to have in your home. Imagine the stress of wondering if a well-meaning corporate cookie box might send your child to the ER. 🚑

If you’ve never had to think about allergies, consider this: for some families, even cross-contamination can be dangerous. Sending out food gifts without knowing your recipients’ dietary restrictions is a gamble—and not one you want to take as a company.

2️⃣ Food Gifts Aren’t Always Welcome

Let’s face it: not everyone is excited about receiving food, even if it’s gourmet or thoughtfully curated.

As someone who grew up in the “nothing tastes as good as skinny feels” era (🤮), I know firsthand that food gifts can be fraught with emotional baggage. Whether someone is navigating dietary changes, avoiding certain foods, or just doesn’t like chocolate (yes, these people exist!), food gifts can feel more like a burden than a blessing.

Some cringe-worthy examples:

• 🍪 Cookies sent to a gluten-free household
• 🍷 Wine gifted to a sober individual
• 🎂 Cake to someone focused on eating healthier
• 🍫 Chocolate for someone who doesn’t like it

It’s not just about allergies or diets—it’s about thoughtfulness. A corporate gift should make the recipient feel valued, not excluded.

3️⃣ Food Gifts Aren’t Scalable or Personal

In a corporate setting, you’re often giving gifts to tens, hundreds, or even thousands of people. It’s nearly impossible to account for everyone’s preferences and dietary needs. A one-size-fits-all food gift risks alienating a significant portion of your audience.

What Should You Give Instead of Food Gifts?

So if food gifts are off the table, what’s the alternative? This is where branded merchandise and custom swag truly shine. 🛍️✨

Unlike food, branded merchandise is:

• Inclusive: Everyone can use a high-quality tumbler, notebook, or tote bag.
• Durable: Food is gone in a bite; merch sticks around and keeps your brand top-of-mind.
• Customizable: You can create something meaningful and unique to your brand that your recipients will genuinely appreciate.

Examples of awesome corporate gifts:

• Personalized drinkware: Think insulated tumblers or water bottles.
• Apparel: Soft, comfy tees or stylish hats.
• Office-friendly items: Branded journals, pens, or desk accessories.
• Seasonal swag: Cozy blankets or fun holiday-themed merch.

Why Branded Merchandise Beats Food Gifts Every Time

Branded swag isn’t just a gift—it’s a tangible reminder of your brand. When done right, it reflects your company’s values and shows you’ve thought about what will resonate with your audience. It’s the perfect way to make your company stand out during the holiday season (or any time of year).

Need Help Choosing the Right Swag?

If you’re ready to ditch the cookie tins and gift something truly impactful, let’s chat! 🛠️

What do you think—are corporate food gifts a hard pass for you, too? Let me know in the comments! 👇

When it comes to branded merchandise and swag, Duolingo is absolutely nailing it. Known for gamifying language learning, Duolingo has created a cult-like following among its users (𝘤𝘪𝘢𝘰, 𝘪𝘭 𝘮𝘪𝘰 𝘢𝘮𝘪𝘤𝘰!). Not only is it a daily ritual in my household, but their holiday swag store has me saying, “Now this is how you do branded merch!”

Let’s break down why their approach to merch is genius and what you can learn to level up your company’s branded merchandise strategy.

Why Duolingo’s Swag Stands Out

Duolingo’s characters and quirky personality are central to the brand’s identity. From the relentless green owl to the comical in-app moments, their swag reflects their unique vibe perfectly. The merch shop is:

🦉 A Little Creepy, A Lot Weird
From over-the-top designs to ironic sticker packs (looking at you, Ennui Pack 🙄), their products embrace the app’s humor and eccentricity.

🦉 Over-the-Top Silly
Think goofy mugs and tees that make language learning a joy. The shop leans into the same whimsy that keeps users hooked on the app.

🦉 Very IYKYK (If You Know, You Know)
Their merch speaks directly to their superfans, creating a sense of exclusivity. The in-jokes resonate with users who have spent hours with their quirky characters.

🦉 A Love Letter to Their Fans
The swag is a celebration of their community. It feels personal, like a thank-you to everyone who loves the app as much as they do.

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The Big Lesson: Match Your Merch to Your Brand’s Values

Here’s the takeaway: Your branded merchandise should align seamlessly with your company’s vibe and values.

• Boring merch ➡️ Boring company
• Exciting merch ➡️ Exciting company

Duolingo’s swag tells the world they’re fun, engaging, and totally in touch with their users. Their merch isn’t just something you buy — it’s an extension of their brand’s personality.

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What Is Your Swag Saying About You?

Take a hard look at your company’s branded merchandise. Does it reflect your business’s energy and mission? Whether you’re a corporate powerhouse or a quirky startup, your merch is a chance to showcase who you are.

Actionable Tips for Better Branded Merch:

1. Know Your Audience: Design swag that resonates with your community, just like Duolingo caters to its superfans.
2. Embrace Your Vibe: Whether it’s professional, bold, or playful, ensure your merch feels like you.
3. Go Beyond the Logo: Incorporate elements that tell a story about your brand or make fans feel part of an exclusive club.

Pro Tip: Investing in creative, high-quality branded merchandise is one of the smartest ways to strengthen your brand’s identity and grow your fanbase. Let Duolingo’s success be your inspiration!

Need help creating swag that truly represents your brand? Let’s make it happen!

When it comes to branded merchandise and swag, there’s one super simple tip that can make a big difference for anyone planning to show off their branding on video calls: keep your design “above the fold.”

Why “Above the Fold” Matters for Branded Swag on Video Calls

Think about it—on Zoom calls, Instagram Lives, podcast recordings, and all those virtual meetings, what people see on screen is limited to the upper part of your outfit. If your branded message is too low, it won’t be visible to your audience. That’s why I print my branded merch designs on the upper third of my chest. When I’m on camera, my brand is clear, visible, and front-and-center. This is the secret to making sure your message lands, even when you’re seated.

The “Business on Top” Rule for Swag

This “above-the-fold” rule for branded merch is like the 2020 “business on top, PJs on the bottom” trend—but with a twist. Instead of worrying about pants, focus on keeping your branding at eye level. If you want to make an impression, aim for the top third of your apparel!

I recently received this hoodie (check out the pic!) and I’m absolutely in love with it. 😍 But here’s the problem: the word “SWAG” is on the upper chest, but “BOSS” is lower down. So when I’m seated, only part of the message is visible. Lesson learned—if I want to feel like a boss on video calls, the design needs to sit higher.

Takeaway for Your Branded Merch

If you’re creating branded apparel to wear on camera, design with the “above-the-fold” principle in mind. Make sure your logo, tagline, or key message is in the upper third of the shirt or hoodie. This way, you’ll look great, and your brand will be clearly seen on every call! Have you ever made this mistake? What do you think of this new hoodie?

What if you could solve a key marketing challenge in your business for just $20? That’s right—one of the most effective and affordable ways to elevate brand awareness is through branded merchandise and swag. Let’s dive into how wearing your brand can maximize your visibility and leave a lasting impact on clients and customers.

Are You Maximizing Your Brand’s Exposure?

You’re already hustling hard to build your brand—whether in meetings, on social media, or during client calls. But you may be missing one of the simplest, most impactful ways to communicate your brand message: wearing your brand.

If you’re not showing up to meetings, events, and social platforms in branded gear, you’re overlooking a powerful opportunity to:

• Clarify your brand values
• Reinforce your brand identity
• Connect your personal presence to your brand
• Differentiate yourself from competitors

How Branded Merchandise Elevates Brand Awareness

For around $20, branded merchandise like T-shirts, mugs, hats, or water bottles can help you make a consistent statement about your brand. Here’s why branded swag can be a game-changer for your visibility:

1. Reinforces Brand Recognition

Wearing branded merchandise reminds others of your brand each time they see you, reinforcing recognition. Over time, your logo, colors, and slogans become associated with your face and reputation, creating a seamless identity that’s hard to forget.

2. Connects You to Your Audience

Whether you’re in a meeting, on a video call, or out networking, branded gear subtly communicates your commitment to your business. Wearing your brand says, “I’m here, and I’m serious about what I represent.” It makes your brand approachable and relatable.

3. Affordable Marketing Tool

Compared to other marketing strategies, branded merchandise is cost-effective. For around $20, you get an item that can be used repeatedly, increasing your brand’s visibility with each wear or use. It’s marketing that keeps on giving!

4. Enhances Social Media Presence

In an age where visuals matter, wearing branded merchandise on social media boosts brand presence. Every photo, video, or story featuring your logo, slogan, or brand colors becomes a subtle yet powerful advertisement, reinforcing your brand message to followers.

Top Branded Merchandise Items to Wear for Maximum Impact

Here are a few affordable branded items that can effortlessly boost your visibility:

• Branded T-Shirt – Great for casual meetings and social media posts
• Branded Hat – A simple, effective way to display your logo
• Branded Sweatshirt, Hoodie, or Pullover – Perfect for fall and winter, keeping you warm and your brand visible
• Branded Coffee Mug – Ideal for virtual meetings, this item keeps your brand front and center
• Branded Water Bottle – Perfect for a subtle, everyday reminder of your brand

These small investments have the potential to make a big impact on how your brand is perceived, helping you build brand loyalty without breaking the bank.

Ready to Elevate Your Brand with Swag?

If you’re ready to make branded merchandise part of your marketing strategy, I can help you get started with ideas and tips on sourcing affordable, high-quality swag. Just reach out, and let’s explore the best options for your brand!

Your Turn: What Do You Think About Branded Merchandise?

When someone shows up to a meeting or event wearing their brand, how does it affect you? Do you find it helpful, memorable, or inspiring? Share your thoughts below, and let’s chat about how branded merchandise could work for you!

McDonald’s is making headlines, but the real story isn’t just about their latest menu updates or viral marketing stunts. This time, McDonald’s Sweden has launched an inventive campaign that’s all about their most loyal customers. With their “Made to Order” campaign, fans can now walk away not just with a tasty meal but with customized merch that literally showcases their go-to order. All it takes is the receipt of a fan-favorite item to create a one-of-a-kind t-shirt, designed on-site at select McDonald’s locations.

Why This Campaign is Pure Genius: Loyalty and Self-Expression Meet Custom Branded Merch

McDonald’s clever campaign speaks to the power of personalization and brand loyalty by celebrating those who have a favorite item they order time and again. This merch lets fans literally wear their love for the brand on their sleeves, transforming McDonald’s customers into brand ambassadors with a simple yet powerful approach. It’s also a perfect example of “IYKYK” (If You Know, You Know) branding, where the inside joke or shared interest elevates a product from ordinary to memorable.

As McDonald’s put it in their campaign copy:

Maybe you’ve been loyal to your go-to for years, even decades. Nothing says more about a person than their favorite order. So as a tribute to the fans, we created merch showing off their go-to, honoring the fans who’ve made their orders part of who they are.

Why Customizable Branded Swag Builds Community

McDonald’s “Made to Order” campaign takes merch beyond a marketing gimmick; it’s an invitation for fans to publicly identify with a product they love. Branded swag is one of the most effective tools for businesses to build strong connections with customers. A well-designed t-shirt, mug, or tote featuring something as unique as a favorite order taps into what makes loyal customers tick and encourages them to wear their brand pride in an authentic way. The fans’ loyalty to their go-to orders becomes a community badge—a way to show they belong.

How to Bring “Made to Order” Energy to Your Brand

McDonald’s Sweden might be leading the charge with custom merch, but your business can tap into this same strategy with branded swag that celebrates your unique customers. When done right, personalized merchandise and promotional products become a lasting reminder of your brand and a powerful way to build loyalty.

Here are a few ways you can do this:

• Create Customizable Branded Merchandise: Offer items that allow customers to add a touch of personality—whether it’s a personalized slogan, favorite color, or a unique design.
• Feature Loyal Customers’ Favorites: Turn popular product selections into limited-edition swag that customers can wear, use, or display proudly.
• Promote on Social Media: Encourage your customers to share their merch and orders on social media for added brand exposure and community-building.

Is This the Future of Customer Rewards?

Imagine if other brands took inspiration from McDonald’s “Made to Order” campaign. Would you wear the receipt of your favorite coffee order, or a t-shirt displaying your preferred pizza topping? Not only does this type of personalized merch build loyalty, but it also sparks social engagement, turning every customer into a potential brand advocate.

As McDonald’s Sweden shows, the possibilities for branded merch and swag are endless. In an age where people love to express themselves, especially on social media, innovative merchandise can make a big impact. So, what are you waiting for? Consider integrating this loyalty-building tactic into your own marketing strategy.

If you haven’t seen it yet, Arby’s has outdone themselves with their “meat sweats” sweatsuit—yes, you read that right. It’s a sweatshirt and sweatpants combo printed with a high-resolution, close-up photo of deli meat. Branded with the hashtag #MeatSweats, this hilarious creation is turning heads (and stomachs) across the internet. The catch? You can’t buy it. This coveted swag is reserved for those who create awesome content about Arby’s. And let me tell you, I am obsessed.

Arby’s use of branded merchandise with their #MeatSweats is nothing short of genius, and here’s why this over-the-top marketing move works so well:

1. It Leans Hard into Brand Identity

This sweatsuit isn’t just some random gimmick—it’s a head-to-toe celebration of Arby’s core offering: the meat. Arby’s knows what their fans love, and they’ve embraced it fully, leaning into meat culture in the most ridiculous and entertaining way possible. The sweatsuit screams “Arby’s” without having to say a word.

2. It’s Hilarious, Even Outside of Arby’s Branding

The concept of a meat-patterned sweatsuit is funny enough on its own, even without the brand association. It’s the kind of ridiculous, over-the-top swag that gets people talking, laughing, and sharing on social media. That level of engagement is marketing gold.

3. Fans Amplify the Brand’s Love

People rocking the suit and pairing it with Arby’s signature logo hat just amplifies the brand love. When loyal fans wear the gear and show it off online, it strengthens the connection between the brand and its community. Arby’s gives love through exclusive, funny merch, and fans return the favor by sharing their appreciation across social media.

The Power of Branded Merchandise Done Right

This marketing move shows exactly what great branded merchandise and swag can do for a business. When it’s done right, swag turns into more than just free stuff. It can create a virtuous cycle of brand loyalty: fans love the brand, the brand gives back, and the fans love the brand even more.

Arby’s #MeatSweats are a perfect example of how branded merch can go beyond just being “stuff” and become an extension of the brand experience itself.

*And look, I’m not saying I’m actively trying to get Arby’s to send me a meat sweatsuit, but I’m not *𝘯𝘰𝘵* trying either…* 😍 Arby’s, DM me!

Could This Strategy Work for Your Brand?

What do you think of Arby’s #MeatSweats? Brilliant marketing or just a throwaway gimmick? More importantly, could a creative swag strategy like this work for your brand?

Exclusive, funny, or over-the-top branded merchandise can be a game changer when it comes to boosting brand loyalty and creating buzz. Just look at Arby’s—they’ve turned a simple sweatsuit into a viral moment. Whether it’s quirky, funny, or downright strange, the key is to lean into what makes your brand unique and make your swag unforgettable.

Could your brand’s next great moment be waiting in a clever piece of swag?

Let’s talk about how frustrating it is when companies randomly pick t-shirt sizes for their swag and expect everyone to be happy. It’s time to face the facts: size matters when it comes to branded apparel.

Many businesses order an even mix of Small, Medium, and Large t-shirts for events and hope for the best. But this approach can leave people feeling uncomfortable in shirts that don’t fit properly. Whether it’s too tight or too baggy, wearing the wrong size is a hassle, not a perk.

The Problem with One-Size-Fits-All Swag

People have strong preferences for the fit, style, and color of their clothing. Getting everyone the same unisex t-shirt? That’s not thoughtful swag; it’s stressful swag. Your team members or event attendees should feel appreciated, not awkward, in their branded gear.

A Better Approach to Branded Merchandise

Instead of randomly assigning t-shirt sizes, here’s how you can improve your swag game:

1. Opt for Unisex or Non-Sized Items: If you’re set on ordering the same item for everyone, choose something that doesn’t require sizing. Hats, tote bags, journals, and mugs are all great options. Just avoid the overdone pen — nobody gets excited about another pen.
2. Give People Options: Offering a choice makes a world of difference. With print-on-demand services, you can let your team or attendees select their preferred size and style before placing the order. This eliminates the guesswork and ensures everyone feels good in what they wear.

Real-Life Example: Branded Swag Gone Wrong

I recently visited a family resort where they had a branded swag arcade. Cool idea, right? But here’s the catch: you had to take whatever size t-shirt you “won” — no returns or exchanges. I couldn’t help but think, “Why not just let people pick their size?”

The takeaway? Sizing isn’t something to brush off. When you’re giving away t-shirts or other apparel as swag, getting the size right is crucial to making people feel valued.

What’s Your Experience?

Have you ever received branded shirts that didn’t fit? Do you think size is a big deal when it comes to swag, or is this an overreaction? Share your thoughts in the comments!

By focusing on branded merchandise that prioritizes fit and offering size-inclusive options, your company can create swag that people will actually want to wear — and that’s a win for your brand.

When you think of branded merchandise, you probably imagine fun t-shirts, stylish water bottles, or logo-covered bags. But what about industries where customers aren’t exactly excited to show up — like the vet’s office? 🐾

Surprisingly, businesses offering services that customers don’t want to use can leverage branded merch to completely shift the mood. They can turn stressful visits into joyful experiences, all while building brand loyalty.

The Power of Branded Merch to Bring Joy

Branded merchandise isn’t just a tool for getting your name out there. It can be a strategic way to create joy, even in unexpected spaces. 💨 When customers walk into a place they’d rather not be—like a vet’s office, dentist, or cleaning service—having clever, fun, and thoughtful branded items can lighten the mood and leave a positive impression.

Take it from my personal experience: My vet’s office hands out branded frisbees, and it’s delightful! 🥰 The branded frisbee isn’t just a marketing tool; it brings a bit of joy to a potentially stressful visit.

Lessons from “Unreasonable Hospitality”

I’m currently reading Unreasonable Hospitality, a book that emphasizes the importance of going above and beyond to exceed customer expectations. While I’m still early in the book, one takeaway is crystal clear: exceeding expectations creates a fiercely loyal customer base and brings immense satisfaction to employees.

This principle applies perfectly to branded merchandise. In industries where customers don’t expect to be delighted, a simple, joyful branded item can make all the difference.

Why Branded Merch is the Easiest Way to Spread Joy

➡️ Branded merchandise is one of the easiest and most effective ways to bring joy to your customers and your team. ⬅️

Here’s how branded merch can transform your business:

1️⃣ Create Clever, Joyful, or Beautiful Branded Merch
Whether it’s a frisbee from the vet or a quirky t-shirt from a cleaning company, the key is to design branded items that are fun, useful, or visually appealing.

2️⃣ Cultivate a Culture of Gifting
When you offer branded merchandise as a gift, it creates a sense of connection. Customers will associate your brand with positivity, and your team will enjoy the act of giving. This simple gesture can build strong bonds between customers, employees, and the brand.

Turning “Chore” Services into Something Fun

Have you ever seen a company use branded merchandise to make a traditionally boring or unpleasant service fun? I’ve seen it with cleaning companies, too—they offer branded items like quirky aprons and cute cleaning supplies that brighten the customer’s day.

Branded merch can be a powerful tool for turning a “chore” into an unexpectedly enjoyable experience. So, the next time you think about branded merchandise, remember that it’s not just about promotion—it’s about creating joy where it’s least expected.

What are your thoughts? Have you encountered branded merch that made a routine service feel special?