By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

When it comes to branded merchandise, “one-size-fits-all” is a myth—and a mistake.

Your company swag shouldn’t fit everyone.
It should fit someone.

The Problem with “Universal” Swag

Most companies choose merchandise that pleases the widest audience:
🔥 The classic unisex T-shirt
🔥 The logo coffee mug
🔥 The same standard-size tote bag (you know the one)

Technically, these items work for everyone.

But emotionally?
They work for no one.

When you aim for “universal,” you end up with forgettable branded merch that no one truly loves—or uses. That’s how giveaway gear turns into clutter instead of connection.

The New Rule: One Size Fits One

It’s time to flip the script. “One-size-fits-ONE” means creating custom branded merchandise that celebrates individuality.

Here’s what that looks like:
💥 Offering choice—different fits, colors, and styles.
💥 Letting people pick what feels right for them.
💥 Creating merch they’ll actually keep, wear, and love.

This approach turns a logo item into a personal expression—and that’s what builds brand affinity.

How Print-on-Demand Makes It Possible

In the past, personalization came with big minimum orders and storage headaches. But print-on-demand swag changed the game.

Now, you can:
✅ Print only what’s wanted, when it’s wanted.
✅ Eliminate leftover inventory and waste.
✅ Ditch those sad boxes of XXL hoodies no one asked for.

It’s a win for your budget and the planet—making sustainable corporate swag both stylish and smart.

Be Honest: How Many Tote Bags Do You Own?

If you had to ballpark it, where do you land?
👜 0–5 (Organized Icon)
👜 6–20 (Trader Joe’s MVP)
👜 25–50 (Emotionally Attached to Canvas)
👜 50+ (Basically a Tote Reseller)

The world doesn’t need more generic totes. It needs thoughtful branded merchandise that people actually want to use.

The Takeaway

“One-size-fits-all” swag might seem safe—but it’s not memorable.
Design for someone, not everyone, and your branded merchandise becomes more than a giveaway. It becomes a keepsake.

Because when people feel seen, they don’t just wear your logo—they love it.

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Every now and then, a piece of branded merch pops up that stops you mid-scroll.
The kind of swag that makes you say: “Wait—who made that?”

That’s exactly what happened when I saw Diaspora Co.’s “Hella Spicy” tote bag.

A Masterclass in Bold, Branded Merch

Diaspora Co.—the Indian spice company turning pantries into flavor playgrounds—nailed it with this one.

Their “Hella Spicy” tote is 📣 loud 📣 in all the right ways.
It’s bold. It’s joyful. It’s full Desi energy.

And before you even see the turmeric, you already understand the brand.

That’s great branded merchandise in action—it tells the story before the logo even enters the frame.

The Kind of Swag That Sells the Story

We didn’t design this one (though we wish we did), but it’s the perfect example of how thoughtful, well-designed merch can make people want to be part of a brand.

This tote does more than carry groceries—it carries identity, pride, and personality.
It’s the difference between something you’re given… and something you choose to wear.

That’s what we mean when we talk about merch with meaning—it’s not about slapping a logo on a product. It’s about creating an emotional connection.

Merch That Makes People Want In

The best custom swag sparks curiosity and builds community.
It turns customers into ambassadors—people who proudly show off your brand in the wild.

When your branded merch has that “scroll-stopping” quality, it becomes part of culture, not just marketing.

So, tell me:
Have you ever spotted merch before you even knew the brand behind it?
What did you think—and did it make you want in?

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

October is chaos, and honestly—I live here now.

This month, I’m deep in the whirlwind of NYC high school admissions.
We’re talking:

• Weeknight school tours
• Practice essays and mock tests
• Grammar flashcards everywhere
• Group chats lighting up like a slot machine
• And yes… the occasional panic Google about whether snacks are allowed during the SHSAT 😅

All while running a business. Because work doesn’t stop just because life gets loud.

Balancing Business and Real Life

Owning a business while navigating a personal storm is… a lot.

Some days, work feels like the perfect distraction—a place where I can focus, create, and connect through meaningful branded merchandise projects. Other days, it’s what gets pushed aside while I handle what really matters at home.

We’re all juggling something invisible. Whether it’s parenting, caregiving, health, or just life, we show up as whole humans to our work.

Finding Calm in the Chaos (and Great Swag Helps)

When everything feels like too much, I remind myself why I love what I do: creating branded merch that connects people to purpose.

Designing meaningful company swag is oddly grounding—it’s a creative outlet that reminds me that even small things (like a well-made hoodie or a thoughtful journal) can make someone’s day a little easier, a little better.

Great merch isn’t just about logos. It’s about connection, comfort, and community—all things we need more of when life feels messy.

What’s Pulling Focus in Your World?

So, I’m curious—what’s pulling focus in your world right now, beyond LinkedIn and inboxes?

Because behind every brand, every piece of merch, and every campaign… there’s a person doing their best to hold it all together.

(Photo from one of my favorite hikes this summer—where my mind wanders when everything else feels like 🤯)

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

When it comes to branded merchandise, the goal isn’t just to exist—it’s to connect.

Think of your swag as your brand’s dating profile. It’s your first impression, your way of saying, “Hey, this is who we are—want to know more?”

Great Swag Flirts (in the Best Way)

The best merch doesn’t sit quietly in the corner.
It flirts.

It sparks curiosity, starts conversations, and makes people want to know more. Whether it’s a perfectly designed tote bag, a clever graphic tee, or a beautifully made water bottle, great branded merchandise makes people stop, smile, and engage.

That’s the magic moment: when a simple item becomes a story starter.

From “Nice Shirt” to “Where’s That From?”

Anyone can print a logo. But when your swag feels intentional—when it reflects your mission, values, and vibe—it becomes a signal of belonging.

It’s the difference between a polite, “Nice shirt,” and an excited, “Where’s that from?”

Those moments of connection are how brand crushes turn into loyal love.

Merch That Opens Doors, Not Just Fills Drawers

Too often, promotional products get tossed in drawers or left behind after events. But the right branded merch becomes part of people’s lives—something they choose to wear, carry, or share.

When your merch tells a story, it creates connection. It becomes an extension of your community, not just your marketing budget.

🔥 That’s how your brand goes from a first impression to a long-term relationship.

So, What’s Your Merch Saying About You?

Your branded merchandise should say:

• “We care about design.”
• “We value quality.”
• “We understand our audience.”
• “We’re here for connection.”

Because in the world of brand building, swag is your brand’s love language.

👉 Ever had a stranger ask about something you were wearing—or caught yourself asking someone about their merch? That’s the power of great swag.

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Remember Tamagotchis? Those tiny 90s digital pets you had to feed, nurture, and love—or they’d die on you. 💀

Your branded merch works the same way.
If no one touches it, wears it, or talks about it… it dies.

Dead Swag vs. Living Merch

Most corporate swag doesn’t stand a chance:

☠️ No personality
☠️ No love
☠️ Dead in a drawer

But when your merch is made with taste, timing, and brand truth, it thrives.
It becomes something people care for—carry, wear, and show off with pride.

The Secret to Swag That Stays Alive

Good branded merchandise tells a story. It’s not just a logo on a tote or a pen—it’s a connection point.

The brands that win with merch treat it like a living thing:

• They feed it with fresh ideas
• They nurture it with thoughtful design
• They keep it alive with purpose and play

When you infuse your custom swag with creativity and authenticity, it becomes more than a giveaway—it becomes part of your brand ecosystem.

Give Your Brand a Tamagotchi Moment

So here’s the fun part:
If your merch were a Tamagotchi, what would you name it?

Pick one (or create your own):

• 🐣 Swaggie
• 🎮 Logo-chan
• 🧢 Pixel Pete
• 💧 Drip Jr.
• 💼 Lil Logo
• 🧠 Promo Sapiens

Mine’s named Merchie, obviously. 😎

The Takeaway

Keep your swag alive.
Make it something people actually want to wear, share, and talk about.

When your branded merch has energy, emotion, and a bit of nostalgia—it doesn’t just sit there. It lives.

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert
At Go To Market, we don’t just make merch — we make conversation starters.
Our latest branded merch drop for Femina Physical Therapy is the perfect example of how smart, cheeky design can turn a simple tank top into a movement.

The Brief: Bold, Empowered, and Unfiltered

Femina Physical Therapy is a women’s health brand that’s unafraid to talk about the stuff no one else will. Their tone is honest, empowering, and refreshingly unfiltered — so their custom branded swag had to walk the same talk.

We designed pieces that go beyond a logo. This merch had to live out in the world — at Pilates, on Instagram stories, and in five conversations before lunch.

The Vibe Check

Empowered. Unfiltered. Clinical meets cool.
The star of the drop?
A tank top that proudly declares:
“Hot girls do pelvic floor therapy.”

It’s more than apparel — it’s a statement. A wink. A reminder that taking care of yourself is hot 🔥

The Strategy: Turn Taboo into Talk

The best branded merchandise doesn’t play it safe — it sparks curiosity.
When brands turn taboo topics into talking points, they don’t just sell swag; they build community.

We call it bold, not branded.
Because when you blend vulnerability with voice, people don’t just wear your merch — they share it.

The Lesson: Give People Something to Talk About

If your promo products sit in a drawer, they’re not working hard enough.
When your branded merch makes people stop, smile, or ask, “Where’d you get that?” — that’s when you’ve nailed it.

👉 Be honest — would you ask where she got it? Would you start a conversation with someone wearing this?

That’s the power of merch that slaps.

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Every pet has that one quirky habit that makes them unforgettable.
For our dog, Charlie, it’s going full EMT mode whenever someone sneezes.

It doesn’t matter if she’s in a dead sleep or across the house—one sneeze and she’s there in a flash:

• Paw on your shoulder.
• Eyes locked in.
• Face licks loaded with concern.

It’s like she’s asking:
🤧 Are you okay?
🤧 Will you survive this sneeze?
🤧 Should she call for backup?

We’ve learned to pause what we’re doing, reassure her—“I’m okay, baby”—and let her reset.
It’s become a family ritual: Sneeze → Checkup → Emotional reset.

And you know what? That ritual, just like our favorite branded merchandise, sparks unexpected joy.

What This Has to Do With Branded Merchandise

At first glance, Charlie’s sneeze check-ins and corporate swag might not have much in common. But here’s the connection: the little things stick.

• A dog’s quirky habit becomes family folklore.
• A well-designed piece of branded merch becomes part of someone’s daily ritual.

Think about it: your favorite branded water bottle, the custom hoodie you always reach for, or the logo tote bag that makes grocery runs easier. These aren’t just items—they’re memory-makers.

Just like Charlie’s EMT routine, they turn into stories people share.

Why Branded Merch Works Best When It’s Personal

The most effective branded promotional products aren’t the flashiest. They’re the ones that feel personal, useful, and consistent:

• Practicality: Something you reach for every day, like a mug or tech accessory.
• Quality: A durable piece that feels like a gift, not a throwaway.
• Emotion: An item that connects with people in a fun, memorable way.

That’s how your brand becomes more than a logo—it becomes part of someone’s life.

What’s the “One Weird Thing” in Your Brand Story?

Charlie reminds us that quirks and rituals create emotional bonds. The same is true for branded merchandise. The right item can turn into a ritual, a conversation starter, and ultimately, a lasting memory.

What’s one weird or wonderful thing your dog—or your brand—does that people can’t stop talking about?

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

If your branded hoodie has the energy of a desert planet… it’s time to awaken the force.

At its best, branded merchandise isn’t just stuff—it’s a story. The kind of swag that sparks reactions, fuels conversations, and maybe even causes a playful lightsaber duel over the last custom bucket hat.

We believe branded merch should always deliver moments like that:
✨ Sustainably made
✨ Tastefully designed
✨ Worthy of the rebellion

Because let’s be real—boring swag leads to the dark side (aka the donation bin).

Why Branded Merch Can Be a New Hope

Your company’s swag is more than a logo on fabric—it’s a reflection of your brand identity. When designed with intention, branded merchandise becomes a connection point, a memory trigger, and sometimes even a cult favorite.

Think about the difference between a hoodie that sits forgotten at the back of the closet versus one that people wear until it’s threadbare. The second one? That’s not just merch—it’s marketing magic.

Building Merch That Feels Galactic

At [Your Company Name], we help brands create swag that’s strong with the force:

• Design-forward branded apparel that people actually wear
• Sustainable swag options that align with eco-conscious values
• Unique, limited-edition drops that spark buzz and FOMO

When your branded merch has energy, it doesn’t just represent your company—it builds community, strengthens loyalty, and lives on long after the event or campaign.

Awaken the Force in Your Swag Strategy

Every branded merch collection has its own story. The question is: will yours be forgettable, or will it feel like the start of a rebellion?

Good merch is a new hope—an opportunity to surprise and delight, whether it’s a tastefully designed hoodie, a sustainably made tote, or an unexpected statement piece that gets people talking.

Final Word

Need help bringing balance to the swag force? We’re here to create custom branded merch that turns everyday items into galactic experiences.

✨ DM me a hello if you’re ready to build something unforgettable.
✨ And drop a comment: which emoji should represent Star Wars swag? (We’re still waiting on that lightsaber one…)

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Branded merchandise is more than a logo slapped on a water bottle or t-shirt. It’s a statement. Sometimes it whispers “Baby Spice.” Sometimes it screams “Scary.” And sometimes it lands exactly where you want it—on vibe, on brand, and in heavy rotation.

If what you really, really want is swag that:
🔥 Feels custom
🔥 Doesn’t get ghosted
🔥 Delivers vibe, not filler

—you’re in the right place.

Why Branded Merch Matters

When done well, branded merchandise builds emotional connections, sparks conversations, and keeps your brand top of mind. No one wants another throwaway pen or scratchy tee at the bottom of the drawer. They want merch that feels intentional, stylish, and actually worth using.

That’s where design-forward, sustainably-made swag comes in. Choosing branded merch that people wear, use, and talk about turns one-time giveaways into long-term brand touchpoints.

Every Merch Drop Has a Personality

Think of your branded merch like the Spice Girls—each piece tells a story, carries an energy, and connects with different audiences.

• Baby Spice: Playful, soft, and approachable.
• Scary Spice: Bold, loud, and unforgettable.
• Sporty Spice: Practical, functional, and active.
• Posh Spice: Elevated, sleek, and sophisticated.
• Ginger Spice: Fun, colorful, and impossible to ignore.

The right swag strategy balances function with flair. What’s your merch personality?

Building Branded Merch That Gets Remembered

We specialize in helping companies create swag that doesn’t collect dust. From sustainably produced apparel to design-driven desk essentials, every item is chosen to reflect your brand’s values and voice.

• Custom designs that feel exclusive, not generic
• Eco-friendly options that align with sustainability goals
• High-quality pieces that get worn, not tossed

When your branded merchandise gets used every day, it becomes a walking (or sipping, or note-taking) advertisement for your brand.

What’s Your Spice Girl Energy?

Every merch drop tells a story. Some brands lean Sporty Spice with performance wear and sleek accessories. Others go full Posh Spice with elevated, minimalist pieces that feel more like luxury goods than swag.

👟 I’m Sporty Spice every day of the week—but I deeply respect a Posh Spice slay.

The question is: what’s your merch energy?

Final Word

Branded merch isn’t just stuff. It’s a strategy. When your swag is custom, sustainable, and thoughtfully designed, it transforms from filler into a brand amplifier.

Ready to bring your Spice Girl energy to your next merch drop? Let’s make it unforgettable.

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Fried clam soap. Ice cream lamps. A robe in full HoJo orange.

This 100-year merch drop is retro branding at its finest. It doesn’t just celebrate a milestone—it makes you feel it. Like striped towels on the motel lawn. Like a roadside burger stop on the way to somewhere better.

The collection is packed with:

🧡 Loud colors and throwback fonts
🧡 Smartly kitschy giveaways
🧡 Merch that sparks conversation (and Instagrams)

That’s how you use branded merch to turn a centennial into a moment:

💥 Make it wearable
💥 Make it nostalgic
💥 Make it giveaway-worthy

It’s not just a look back. It’s a re-entry into the cultural canon.

Why it works:
Because great merch doesn’t just mark time.
It transports you.

So here’s your reminder: your company anniversary isn’t a date—it’s a creative opportunity. A chance to tell your brand’s story in texture, tone, and Technicolor.

And maybe even inspire a robe or two in your signature shade.

What’s your weirdest hotel memory? When’s the last time you stayed in one?