Let people opt out of your branded merch.
As much as I am heart-eyes for branded merch and swag, I believe that ๐จ๐ง๐ ๐จ๐ ๐ญ๐ก๐ ๐ ๐ซ๐๐๐ญ๐๐ฌ๐ญ ๐ ๐ข๐๐ญ๐ฌ ๐ฒ๐จ๐ฎ ๐๐๐ง ๐ ๐ข๐ฏ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐๐ฌ ๐๐ง๐ ๐๐๐ง๐ฌ ๐ข๐ฌ ๐ญ๐จ ๐ฅ๐๐ญ ๐ญ๐ก๐๐ฆ ๐๐๐ ๐๐๐ ๐จ๐ ๐ซ๐๐๐๐ข๐ฏ๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐๐ง๐๐๐ ๐ฆ๐๐ซ๐๐ก๐๐ง๐๐ข๐ฌ๐.
![](https://gotomarket.studio/blog/wp-content/uploads/2024/05/Screen-Shot-2024-05-15-at-1.29.38-PM.png)
Think about:
๐ The onboarding box that has a bunch of filler you donโt know what to do with
๐ The branded shirt thatโs cute but just not something youโd ever wear
๐ The really nice branded mug that can never replace your favorite mug
There are a lot of reasons that people may not want your swag, and itโs not always because itโs ugly or itโs junk. They just might not want it ๐คท๐ปโโ๏ธ
๐๐ก๐๐ซ๐ ๐๐ซ๐ ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ ๐๐ง๐ ๐๐๐ฌ๐ฒ ๐ฐ๐๐ฒ๐ฌ to get your merch into the hands of people who want it and out of the hands of people who donโt:
1๏ธโฃ ๐๐๐๐๐ซ ๐๐ก๐จ๐ข๐๐. Let people choose their own merch!! This is the best and easiest way that everyone gets exactly what they want โ no more, no less.
(We can set up a print-on-demand merch shop for you that makes this super simple at Go To Market – Custom Print-On-Demand Branded Merchandise)
2๏ธโฃ Have ๐ฅ๐จ๐ญ๐ฌ ๐จ๐ ๐๐ข๐๐๐๐ซ๐๐ง๐ญ ๐ฆ๐๐ซ๐๐ก ๐จ๐ฉ๐ญ๐ข๐จ๐ง๐ฌ to hit a wide range of needs and preferences. Iโm talking about wearables and non-wearables, subtle and loud messages, plan and jazzy styles.
3๏ธโฃ Offer a ๐๐ก๐๐ซ๐ข๐ญ๐ฒ ๐จ๐ฉ๐ญ๐ข๐จ๐ง for your would-be recipients where they can choose to have the company donate money to charity in place of receiving merch.
If you offer lots of choices for branded merch and swag, youโre likely to make a wide variety of people happy. Even cooler: ๐ฒ๐จ๐ฎโ๐ฅ๐ฅ ๐ก๐๐ฏ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐๐ง๐ ๐ฅ๐ข๐ฏ๐ ๐ฉ๐ซ๐จ๐ฎ๐๐ฅ๐ฒ ๐จ๐ง ๐ฆ๐๐ซ๐๐ก ๐ข๐ง ๐ญ๐ก๐ ๐ฐ๐จ๐ซ๐ฅ๐ ๐๐จ๐ซ ๐ฒ๐๐๐ซ๐ฌ ๐ญ๐จ ๐๐จ๐ฆ๐.
Have you ever received well meaning branded merchandise that you didnโt want? What did you end up doing with it?