By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

When it comes to branded merch that actually works on camera, placement is everything. You can have the best logo, the best swag, the best merch design in the world—but if your branding sits too low on a shirt, hoodie, or jacket, it disappears the moment you sit down.

And in a world filled with Zoom calls, livestreams, podcast interviews, and spontaneous selfies at baggage claim?

Visibility is the whole game.

Why Logo Placement Matters in Modern Swag Design

👎 Too low? Your logo vanishes on screen.
👍 Upper third? Your brand stays visible across video calls, events, and social content—without you doing anything extra.

Think of it as the merch version of “business on top, PJs on bottom.”
Except this time, it’s not about your outfit… it’s about your brand visibility strategy.

Smart placement turns basic company apparel into high-performing branded merchandise that does free marketing every time you show up.

If You’re Showing Up Like a Boss, Your Swag Should Too

Your branded swag should support the way you show up online—professional, intentional, and camera-ready.
A well-designed piece of merch doesn’t just look good; it keeps your brand front and center where it belongs.