Let’s look at an artist whose merch gives me a 𝘳𝘶𝘴𝘩 𝘰𝘧 𝘦𝘹𝘤𝘪𝘵𝘦𝘮𝘦𝘯𝘵 every time I see it: Olivia Rodrigo.

Every single item of branded merchandise on Olivia Rodrigo’s page embodies her music and personality, from the design of the items to the way every item is styled. It’s also worth noting that Olivia herself models each item with cute photos.

𝐎𝐥𝐢𝐯𝐢𝐚’𝐬 𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐦𝐞𝐫𝐜𝐡 𝐩𝐞𝐫𝐟𝐞𝐜𝐭𝐥𝐲 𝐫𝐞𝐟𝐥𝐞𝐜𝐭𝐬 𝐡𝐞𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐡𝐞𝐫 𝐦𝐮𝐬𝐢𝐜. 𝐋𝐞𝐭’𝐬 𝐚𝐩𝐩𝐥𝐲 𝐭𝐡𝐢𝐬 𝐥𝐞𝐬𝐬𝐨𝐧 𝐭𝐨 𝒚𝒐𝒖. Here’s how you can be more like Olivia:

➡️➡️ 𝐌𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐦𝐞𝐫𝐜𝐡 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 ⬅️⬅️

Olivia Rodrigo’s brand is rebellious, against-the-grain, sexy and girly, and her merch is exactly that. Is your brand’s merch reflecting your brand’s personality? 

Also… how freakin’ cool is Olivia’s merch? Go take a look and tell me what you think. The first time I heard her music it took me **right back** to when I first heard Alanis Morissette’s You Outta Know.