Let’s look at an artist whose merch gives me a ๐ณ๐ถ๐ด๐ฉ ๐ฐ๐ง ๐ฆ๐น๐ค๐ช๐ต๐ฆ๐ฎ๐ฆ๐ฏ๐ต every time I see it: Olivia Rodrigo.
![](https://gotomarket.studio/blog/wp-content/uploads/2024/05/1716393464738.jpeg)
Every single item of branded merchandise on Olivia Rodrigo’s page embodies her music and personality, from the design of the items to the way every item is styled.ย It’s also worth noting that Olivia herself models each item with cute photos.
๐๐ฅ๐ข๐ฏ๐ข๐’๐ฌ ๐๐ซ๐๐ง๐๐๐ ๐ฆ๐๐ซ๐๐ก ๐ฉ๐๐ซ๐๐๐๐ญ๐ฅ๐ฒ ๐ซ๐๐๐ฅ๐๐๐ญ๐ฌ ๐ก๐๐ซ ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ญ๐ฒ ๐๐ง๐ ๐ก๐๐ซ ๐ฆ๐ฎ๐ฌ๐ข๐. ๐๐๐ญ’๐ฌ ๐๐ฉ๐ฉ๐ฅ๐ฒ ๐ญ๐ก๐ข๐ฌ ๐ฅ๐๐ฌ๐ฌ๐จ๐ง ๐ญ๐จ ๐๐๐.ย Here’s how you can be more like Olivia:
โก๏ธโก๏ธ ๐๐๐ค๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฆ๐๐ซ๐๐ก ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐๐ง๐ โฌ ๏ธโฌ ๏ธ
Olivia Rodrigo’s brand is rebellious, against-the-grain, sexy and girly, and her merch is exactly that. Is your brand’s merch reflecting your brand’s personality?ย
![](https://gotomarket.studio/blog/wp-content/uploads/2024/05/IMG_5939-2-1024x1024.jpg)
Also… how freakin’ cool is Olivia’s merch?ย Go take a look and tell me what you think.ย The first time I heard her music it took me **right back** to when I first heard Alanis Morissette’s You Outta Know.