By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

New Yorkers aren’t rude—we’re just efficient. (If you were hoping for small talk, you should’ve flown to Ohio.) That’s the kind of unapologetic attitude that defines great branding and Morgenstern’s Finest Ice Cream gets it. This beloved NYC ice cream shop has never offered samples. Not once. Not ever. And they’re so proud of that stance, they printed it on a mug. No samples. No apologies. It’s bold. It’s on-brand. And it’s brilliant branded merch.

What This Has to Do with Your Merch Strategy

Here’s the truth: in the world of custom swag and branded merchandise, your quirks are your superpower. Morgenstern’s didn’t dilute their brand to please the masses. They doubled down on what makes them them. And that’s what makes their swag work.

Their custom mug doesn’t just sell ice cream it sells identity. It’s an inside joke for New Yorkers and a hilarious souvenir for tourists. It says something about the brand—and about the person who buys it.

Want Branded Merch That Works? Own Your Edge.

The best branded merch tells a story. It’s not about slapping a logo on a t-shirt and calling it a day. It’s about creating a memorable, emotional connection between your brand and your audience. Your strongest brand asset might not be your tagline.
It might be that weird rule, quirky policy, or iconic personality trait that makes people say: “Wait… what?” That’s your merch moment. Don’t water down your edges. Hone them. Print them. Sell them. Because the best brands don’t try to be for everyone. They turn their quirks into souvenirs—and into branded merch that people actually want to use and show off.

Be Bold. Be Memorable. Be Mug-Worthy.

So the next time you’re planning a swag drop, product launch, or employee gift, don’t ask “What will everyone like?” Ask: “What’s the most me thing I can put on a tote, shirt, or mug?” That’s where the merch magic happens.

Bonus question for the ice cream lovers: What’s the weirdest flavor you’ve ever tried—and did you wish you’d sampled it first? 🍦👇 Want help turning your brand’s quirks into unforgettable merch? Let’s chat.