“You get what you get and you don’t get upset.” – 𝘌𝘷𝘦𝘳𝘺 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘨𝘪𝘷𝘪𝘯𝘨 𝘰𝘶𝘵 𝘴𝘸𝘢𝘨

When you’re printing many copies of the same gift for a team — even if it’s high quality — at least half of the people aren’t getting a gift at all. They’re getting something they’ll give away, donate, shove in the back of a closet, or trash.

Let’s run through an easy example: you have an upcoming in-person company-wide meeting and all 50 attendees are gifted a tote bag with your logo.

Here’s my best guess of what happens to those totes:

😍 8 will use them daily and LOVE them for years
💨 12 will use them a few times and then lose them
⚫️ 17 will shove them into a bag of bags & never see it again
🚮 23 will give them away, donate or trash them

𝐈𝐧 𝐭𝐡𝐞 𝐞𝐧𝐝, 8 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐡𝐚𝐩𝐩𝐲 𝐚𝐧𝐝 42 𝐡𝐚𝐯𝐞 𝐭𝐫𝐚𝐬𝐡.

Let’s change the top phrase to: “𝐖𝐡𝐞𝐧 𝐭𝐡𝐞𝐲 𝐜𝐡𝐨𝐨𝐬𝐞 𝐢𝐭, 𝐭𝐡𝐞𝐲 𝐮𝐬𝐞 𝐢𝐭!”

Instead of handing everyone the same gift, create a store full of options and let people chose what (𝘰𝘳 𝘪𝘧) they want something branded from you. You can create a store with chic and stylish options people will actually want to own.

Where do gifted tote bags go to die in your house? For me it’s in a bag stuffed full of other tote bags.