I’m really into Marvel movies . My kids and I watched all (𝘢𝘭𝘭!) the Marvel movies in chronological order starting last July.

So it was particularly interesting to me to learn that Stan Lee, the creator of so many Marvel Entertainment characters 𝐧𝐨𝐰 𝐡𝐚𝐬 𝐡𝐢𝐬 𝐨𝐰𝐧 𝐦𝐞𝐫𝐜𝐡 𝐥𝐢𝐧𝐞.

What’s unique about this is that Stan Lee himself is not a superhero; this merch is different from wearing an Iron Man or Captain America tee or mask. Wearing an “EXCELSIOR!” hoodie is a deep cut. It’s IYKYK– the kind of community- and identity-building that we’re trying to do with 𝐚𝐥𝐥 branded merchandise.

𝐓𝐡𝐞 𝐛𝐞𝐬𝐭 𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐦𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐞 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐢𝐞𝐬 𝐲𝐨𝐮 𝐚𝐬 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐚 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐨𝐫 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, 𝐚𝐧𝐝 𝐭𝐡𝐢𝐬 𝐒𝐭𝐚𝐧 𝐋𝐞𝐞 𝐦𝐞𝐫𝐜𝐡 𝐝𝐨𝐞𝐬 𝐣𝐮𝐬𝐭 𝐭𝐡𝐚𝐭.

Does your company merch pull you into your company’s community?

Marvel fans in the world, come at me:
Who is your favorite character?
Which is the worst movie?
Do you own anything Marvel-related? Toys, clothes, memorabilia?

And: would you wear any of the new Stan Lee line?