By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Happie makes plant-based wellness products designed to help people feel genuinely good in real life—no pressure, no perfection, no weird vibes.

So when it came time to create branded merchandise for trade shows and team events, we knew the merch had to feel exactly like the brand: warm, welcoming, and effortless to wear.

That’s how the “this is my happie face” tee was born.

Not a loud promo shirt. Not a forced logo moment.
Real custom branded apparel that feels like something you’d choose to put on—even outside of an event.

The Goal: Branded Merch That Feels Like the Brand

When we design branded merch for brands like Happie, we’re not thinking about “swag.”

We’re thinking about brand experience.

Because the best branded merchandise does more than get your logo seen—it makes people feel something.

For Happie, that meant designing a tee that matched their mission: accessible wellness that fits into everyday life.

The “this is my happie face” tee was made for:

• trade shows (where you want to stand out without screaming)
• community events (where connection matters more than conversion)
• team days (where comfort and confidence are everything)

In other words: event merchandise that actually works in the real world.

Why This Tee Works “In the Wild”

There are three reasons this design hits exactly the way it should.

😊 Friendly without being loud

This tee doesn’t shout. It smiles.

It’s approachable, easy, and creates instant warmth—without looking like a walking advertisement. It’s the kind of wearable branded merch that draws people in naturally.

🌿 It reflects Happie’s focus on accessible wellness

Everything Happie does is about feeling good in real life, in a way that’s doable and human.

This tee carries that same energy—simple, inviting, and grounded. It’s brand-aligned merchandise that supports their vibe instead of distracting from it.

🤝 It feels like a brand handshake, not a sales pitch

The best trade show merch doesn’t feel transactional.

This tee says: “Hey, welcome. You’re in the right place.”
It creates connection before any conversation even starts—which is exactly what strong branded merch strategy is supposed to do.

Merch That Works Immediately… and Keeps Working

Here’s the standard we design for:

This is branded merch that works the moment it’s handed out—whether that’s at a booth, a community gathering, or a team day—and keeps working long after.

Because high-quality branded merchandise isn’t about the two-second moment someone receives it.

It’s about:

• being worn again next week
• showing up in selfies and grocery store runs
• becoming someone’s default “comfy tee”
• quietly building brand awareness over time

That’s how custom company merch becomes a true brand asset.

So… Is Your Merch Doing Its Job?

If your current branded merch is getting left behind on tables, shoved in tote bags, or “accidentally” forgotten in hotel rooms…

It’s not working.

But when your merch is wearable, aligned with your brand values, and designed with intention?
It becomes something people want to keep—and that’s when branded merchandise marketing actually delivers.

So I’ll ask you the question we ask ourselves every time we design a piece:

Is your merch doing its job?