By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Let’s get real:
Merch that only features your logo is boring AF. 😑

Sure, logos are practical. But they lack heart.
And your team—especially your remote team—deserves better.

Branded Merchandise Should Say More Than Just “Hey, Here’s Our Name”

Your swag is more than stuff.
It’s a message.
It tells your team (and the world):
→ What you value
→ What you stand for
→ What kind of culture you’re building

If your merch isn’t saying something about you, it’s a missed opportunity.

Your logo alone won’t spark connection.
But a phrase, inside joke, or meaningful message?
That’s where the magic happens.

Custom Swag Is a Chance to Tell Your Brand Story

Every piece of branded merchandise is a chance to reinforce your brand identity.
So why waste it?

Great company swag should feel:

• Thoughtful
• On-brand
• Personal
• Share-worthy

Especially in a remote work world, branded merch helps create a sense of belonging. It becomes a tangible way to say, “You’re part of something bigger.”

And no offense to your logo—but it’s probably not carrying that whole message on its own.

Here’s the Fix: Add Personality to Your Swag

The best employee swag and corporate merch combines:
✨ Brand values
✨ Team culture
✨ A little cleverness (or a lot, if you’re us)

Think:

“In My Growth Era”
“Building the Future, One Zoom at a Time”
“Making Moves Since Monday”

(Okay, maybe not that last one. But you get the idea.)

Make your team feel seen—not stamped.

Bottom line: Don’t let your swag be silent.
Make it speak.
Better yet, make it shout your brand story from the rooftops.

P.S. Quick pop quiz:
Were you more Dawson’s Creek or 90210?
(Me? I had a heart-shaped Dylan pillow. No regrets.)

Tell me in the comments 👇