By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Fried clam soap. Ice cream lamps. A robe in full HoJo orange.

This 100-year merch drop is retro branding at its finest. It doesn’t just celebrate a milestone—it makes you feel it. Like striped towels on the motel lawn. Like a roadside burger stop on the way to somewhere better.

The collection is packed with:

🧡 Loud colors and throwback fonts
🧡 Smartly kitschy giveaways
🧡 Merch that sparks conversation (and Instagrams)

That’s how you use branded merch to turn a centennial into a moment:

💥 Make it wearable
💥 Make it nostalgic
💥 Make it giveaway-worthy

It’s not just a look back. It’s a re-entry into the cultural canon.

Why it works:
Because great merch doesn’t just mark time.
It transports you.

So here’s your reminder: your company anniversary isn’t a date—it’s a creative opportunity. A chance to tell your brand’s story in texture, tone, and Technicolor.

And maybe even inspire a robe or two in your signature shade.

What’s your weirdest hotel memory? When’s the last time you stayed in one?