By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

I’m not just in the business of designing custom swag.
I’m in the business of becoming a full-blown fangirl for my clients.

Not out of obligation.
Out of obsession.
Because when I believe in a founder’s mission, I really believe.

Not performatively — passionately.

When Branded Merch Sparks Loyalty

🔥 We created custom merchandise for a personal trainer…
Now I’ve trained with her every single week for two years. 💪🏻

🔥 A new tea brand is about to launch their e-commerce shop with our swag studio…
I tried one sample — now I’m on their monthly subscription. 😳

This is the kind of loyalty branded merch can ignite — not just with your customers, but with your creative partners, your team, and your community.

Branded Swag That Builds Connection

At Go To Market Studio, we don’t slap logos on water bottles and call it a day.

We create strategic branded merchandise that people actually want to wear, sip, carry, and talk about.

We’ve helped coaches, consultants, educators, authors, trainers, and product-based brands launch their own swag lines — not just to build awareness, but to create emotional buy-in.

Because when people admire your brand, they want to be part of it.

Loud, Loyal, and Low-Key Obsessed

When I fall in love with a client’s brand, it’s game over.

I get loyal.
I get loud.
And I get a little low-key obsessed.

Just ask some of the incredible founders we’ve supported with custom merch and shop launches:
🦬 Joseph Cope, M. Ed. – The Empathy Guy
📕 Julie Ciardi
💡 Carlyn Bushman
☕ Ashley Carlson
🧡 Courtney Shaughnessy, Amy Davis, Olivia Radcliffe, Shea Keats, Liz Coffey, Lesley Stern, Meagan Allers, Danny O’Malley, Sandra A., Ruthie Berber, Shanna Hocking, Melissa Armstrong, CPA… and more!

You’ve all turned me into a walking billboard for your mission — and I wouldn’t have it any other way.

Ready to Build a Brand People Brag About?

Whether you’re launching your first line of custom branded swag, or expanding your merchandising strategy, we’d love to help you create something meaningful — something your superfans (like me) can’t shut up about.

Drop your favorite client’s name below. 👇 If they turned you into a raving fan, I want to know them.