When it comes to branded merchandise and swag, there’s one super simple tip that can make a big difference for anyone planning to show off their branding on video calls: keep your design “above the fold.”

Why “Above the Fold” Matters for Branded Swag on Video Calls

Think about it—on Zoom calls, Instagram Lives, podcast recordings, and all those virtual meetings, what people see on screen is limited to the upper part of your outfit. If your branded message is too low, it won’t be visible to your audience. That’s why I print my branded merch designs on the upper third of my chest. When I’m on camera, my brand is clear, visible, and front-and-center. This is the secret to making sure your message lands, even when you’re seated.

The “Business on Top” Rule for Swag

This “above-the-fold” rule for branded merch is like the 2020 “business on top, PJs on the bottom” trend—but with a twist. Instead of worrying about pants, focus on keeping your branding at eye level. If you want to make an impression, aim for the top third of your apparel!

I recently received this hoodie (check out the pic!) and I’m absolutely in love with it. 😍 But here’s the problem: the word “SWAG” is on the upper chest, but “BOSS” is lower down. So when I’m seated, only part of the message is visible. Lesson learned—if I want to feel like a boss on video calls, the design needs to sit higher.

Takeaway for Your Branded Merch

If you’re creating branded apparel to wear on camera, design with the “above-the-fold” principle in mind. Make sure your logo, tagline, or key message is in the upper third of the shirt or hoodie. This way, you’ll look great, and your brand will be clearly seen on every call! Have you ever made this mistake? What do you think of this new hoodie?