How much money are you wasting on branded merch, and how can you fix it? Let’s first take a closer look at the biggest sources of waste: 1๏ธโฃ ๐๐ก๐ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ ๐๐จ๐ฌ๐ญ ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐ข๐ฆ๐ โฑ๐ฐ. The time, stress, and effort it takes to decide what you should order. 2๏ธโฃ ๐๐ก๐ ๐ฌ๐ญ๐ฎ๐๐ ๐ฒ๐จ๐ฎ *๐๐จ๐ง’๐ญ* ๐๐ง๐ ๐ฎ๐ฉ […]
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Don’t Make Disappointing Merchandise
Hereโs the adult size large tee that was in my 10-year-old sonโs gift bag this weekend. We were in Jay Peak for a ski race and had the best time โท๏ธ When he checked in and he saw the shirt, he said, incredulous: โbut I canโt wear this t-shirt, itโs way too big!โ Yeah kid, […]
New Stan Lee Marvel Merch
I’m really into Marvel movies ๐ฆธ๐ปโโ๏ธโก๏ธ๐ช๐ป. My kids and I watched all (๐ข๐ญ๐ญ!) the Marvel movies in chronological order starting last July. So it was particularly interesting to me to learn that Stan Lee, the creator of so many Marvel Entertainment characters ๐ง๐จ๐ฐ ๐ก๐๐ฌ ๐ก๐ข๐ฌ ๐จ๐ฐ๐ง ๐ฆ๐๐ซ๐๐ก ๐ฅ๐ข๐ง๐. What’s unique about this is that Stan […]
Need Last Minute Swag?
Your last-minute swag has that “just under the deadline” look to it. ๐ฌ Most people put off buying merch until ๐ซ๐ถ๐ด๐ต before they need it. And hey, there’s good reasons why people procrastinate when it comes to buying merch: ๐ซฃ There are too many choices๐ซฃ Your vendor is a ๐๐ฉ๐๐ซฃ You don’t have any new […]
You’re Doing Branded Merch Wrong If…
Y๐จ๐ฎ ๐๐ซ๐ ๐ ๐ข๐ฏ๐ข๐ง๐ ๐๐ฏ๐๐ซ๐ฒ๐จ๐ง๐ ๐ญ๐ก๐ ๐ฌ๐๐ฆ๐ ๐๐๐ง๐ ๐ญ๐ก๐ข๐ง๐ . ๐ ๐จ๐ง๐-๐ฌ๐ข๐ณ๐-๐๐ข๐ญ๐ฌ-๐๐ฅ๐ฅ ๐๐ฉ๐ฉ๐ซ๐จ๐๐๐ก ๐ญ๐จ ๐ฆ๐๐ซ๐๐ก ๐ฃ๐ฎ๐ฌ๐ญ ๐๐จ๐๐ฌ๐ง’๐ญ ๐ฐ๐จ๐ซ๐ค. We live in a time where we can buy exactly what we want — in the size, shape, style, and color we prefer — and have it in hands within a few days. Yesterday I was talking to Rebecca […]
Expensive With An Audience?
Listen up ๐ฃ There are a lot of people in your audience who love your brand but ๐ธ๐ช๐ญ๐ญ ๐ฏ๐ฆ๐ท๐ฆ๐ณ ๐ฃ๐ถ๐บ ๐ง๐ณ๐ฐ๐ฎ ๐บ๐ฐ๐ถ, because you’re too high-ticket or don’t have enough spots. T๐ก๐๐ซ๐’๐ฌ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐ ๐ฐ๐๐ฒ ๐ญ๐จ ๐๐๐ฉ๐ข๐ญ๐๐ฅ๐ข๐ณ๐ ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐๐ง๐’๐ฌ ๐ ๐จ๐จ๐๐ฐ๐ข๐ฅ๐ฅ, ๐๐ง๐ ๐ข๐ญ’๐ฌ ๐๐ซ๐๐ง๐๐๐ ๐ฆ๐๐ซ๐๐ก. Think about all the people (thousands, tens of thousands for […]
Even The Solar Eclipse Has Merch!
If the solar eclipse can have merch, so can your business. There areย thousandsย of solar eclipse swag products available for purchase ahead of the big day, ranging from “my first eclipse” onesies to “TOTAL ECLIPSE” koozies. As expected, some are super cute and clever, and some are absolutely cringeย .ย Before I show you my faves, let’s talk […]
The Difference Between Branded Merch People Love vs. Hate
The best branded merch RESONATES.ย ย The worst merch is just crappy corporate logo wear. Yesterday Vin Matano posted that he’s “never seen one B2B company have good swag” and the post has over 300 comments. It’s clearly ruffling some feathers, in his words. ๐๐ก๐๐ญ ๐๐จ๐๐ฌ ๐ข๐ญ ๐ฆ๐๐๐ง ๐๐จ๐ซ ๐๐ซ๐๐ง๐๐๐ ๐ฆ๐๐ซ๐๐ก ๐ญ๐จ ๐ซ๐๐ฌ๐จ๐ง๐๐ญ๐? ๐ It communicates the […]
Why Most Swag Sucks
Here’s why most swag sucks: The people who ๐ฐ๐๐ง๐ญ ๐๐จ๐จ๐ฅ ๐ฌ๐ฐ๐๐ are separate and distinct from the people who ๐จ๐ซ๐๐๐ซ ๐ญ๐ก๐ ๐ฌ๐ฐ๐๐ . For the people tasked with ordering the swag: 1) Swag is an annoying part of their work ๐2) They don’t have a design or fashion background ๐3) They aren’t given specific direction by […]
Gift Boxes Are Like Salads
Gift boxes are the salads of corporate gifting. In your salad, you’ve got:๐ฅ ๐๐ฉ๐ฆ ๐จ๐ฐ๐ฐ๐ฅ ๐ด๐ต๐ถ๐ง๐ง: your protein or fancy add-on๐ฅ ๐๐ฉ๐ฆ ๐ด๐ต๐ถ๐ง๐ง ๐บ๐ฐ๐ถ ๐ฅ๐ฐ๐ฏ’๐ต ๐ธ๐ข๐ฏ๐ต ๐ฃ๐ถ๐ต ๐ช๐ด ๐ต๐ฉ๐ฆ๐ณ๐ฆ ๐ข๐ฏ๐บ๐ธ๐ข๐บ: iceberg lettuce or skinny carrot slices๐ฅ ๐๐ฐ๐ฎ๐ฆ๐ต๐ฉ๐ช๐ฏ๐จ ๐ข๐ฃ๐ด๐ฐ๐ญ๐ถ๐ต๐ฆ๐ญ๐บ ๐จ๐ณ๐ฐ๐ด๐ด: in my case, raisins or a spicy seed In the case of a gift box, you’ve […]