“You get what you get and you don’t get upset.” – 𝘌𝘷𝘦𝘳𝘺 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘨𝘪𝘷𝘪𝘯𝘨 𝘰𝘶𝘵 𝘴𝘸𝘢𝘨 When you’re printing many copies of the same gift for a team — even if it’s high quality — at least half of the people aren’t getting a gift at all. They’re getting something they’ll give away, donate, shove […]
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Let’s End UGLY MERCH.
👊 LET’S END UGLY MERCH 👊 Close your eyes and imagine the ugliest piece of merch you’ve ever seen. For me, it’s a reusable soft lunch box with a big-🍑 pharma logo in bright white letters. Now imagine that there are — literally — THOUSANDS of that item being “gifted” to people at a company or […]
Brand Recognition or Lead Generation?
A friend called me yesterday to bemoan that her client wants to print 1500 stress balls for an upcoming conference 🚫👎🙈 She knew it was a bad idea but didn’t know what to suggest instead. Because a lot of people face this problem, let’s talk about what I recommend! If you have a trade show or […]
Vacation Merch: Yay or Nay?
For me, it’s a yay, yes, absolutely, never miss. This weekend we were in Killington VT for the women’s world cup ski racing (Mikaela Shiffrin fans, where you at 📣) which was both a delight – unforgettable for me and the kids – and also frigid 🥶. I bought this fleece-lined gorgeous hat that says […]
Stop Buying Pens
Don’t get us wrong, pens can be great if they are important to your brand. However, if they aren’t, we recommend forgetting them completely. No one pays attention to the branding on pens and even if they do, the pen will soon be forgotten in a cup on someone’s desk or lost in a junk […]
Say No to Matching T-Shirts
Buying the same t-shirt in bulk to give all of your employees is unsustainable and unthoughtful. Think about how often it is that people wear matching t-shirts. Here are some places where it’s cute and appropriate to have a group wear the exact same t-shirt: Basically, you should either be under the age of 10 […]
Our Opinion on Reunion Swag
It was just my 20 year college reunion at Barnard / Columbia, and it was SO. MUCH. FUN. to see my classmates and wander through our freshman year dorms! It brought back so many memories that had us all laughing through the night. The reunion team worked to make a beautiful experience for everyone who […]
4 Most Fatal Swag Mistakes
Navigating what merchandise works best for your brand can be tough, but we’re here to make sure you’re on the right track. With that being said, are you making any of these 4 fatal swag mistakes? 1. Your swag only has your logo on it. Your brand is so much more than your logo! Think […]
Tips for Creating Branded Swag
At Go To Market, we are merch connoisseurs and love seeing different kinds of swag in all kinds of businesses. I’m frequently noticing the abundance of merchandise in restaurants and bakeries I visit. From trendy bakeries like Levain Bakery to local eateries, these establishments have recognized the importance of branded merchandise. However, a lot of […]