Category: Uncategorized

The Productivity Hack That Helped Me Stay Focused While Managing Branded Merch Campaigns

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert As a founder who lives and breathes branded merchandise, I use social media every single day. It’s where I check in on client campaigns, review engagement, and track what’s trending in the world of company swag. But let’s be real: it’s also where productivity goes […]

From Digital to Tangible: Why Your Brand Deserves a Place in Real Life

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Your brand is powerful. So why does it only exist on Zoom calls and in email threads? If you’re a service-based business, your brand likely lives in digital spaces: 📧 Your client’s inbox🖥 A Zoom square📱 Direct messages🗂 A tucked-away client portal Helpful? Sure. But […]

Is Your Branded Merch Just Clutter? Here’s How to Fix It.

Let’s be real for a second: If your swag is just a logo slapped on something—congrats. You didn’t create a marketing tool. You created clutter. 😬 The Problem with Boring Branded Swag We’ve all seen it before:🧢 A t-shirt with your company logo—meh.📝 A pencil with your website URL—yawn.☕ A coffee mug with your branding—straight […]

Say ‘I Do’ with a Sauce Packet Bouquet: Taco Bell’s Wedding Swag is Next-Level

Yes, you read that right—you can now get married at the Las Vegas Taco Bell… complete with wedding-themed Taco Bell swag. 🌮💍 Taco Bell Swag: Taking Brand Love to the Altar I’ve written a lot about Taco Bell merch before, but their sauce-covered bowties, sauce packet garter belts, and even a sauce packet bouquet have […]

The Truth About Big Business Wins (And How Branded Merch Can Actually Help You Grow)

You know those BIG business wins you see all over social media? Here’s the dirty secret about them: They’re (often) a big fat lie. And they’re doing a HUGE disservice to entrepreneurs everywhere by setting a “standard” of success based on smoke and mirrors. Sure, maybe they did: (Probably, they didn’t—but that’s another story.) What […]