We spend a lot of our time to think and talk about using branded merchandise as a strategic tool for business growth. Branded merchandise possesses a subtle yet influential power that should always be utilized.
You may be wondering, but how can branded merch play such a pivotal role in BUILDING my business? Here’s how:
Use it to Upsell and Offer as a Gift with Purchase
By offering merchandise as an upsell option or as a free gift with purchase, you can enhance sales and encourage customers to spend more. It’s kind of like when you’re shopping online and you have to spend a certain amount to get free shipping!
Incentivize Clients to Act Faster and Seize Deals
The prospect of receiving exclusive merchandise can be a powerful motivator for clients to take quick action, helping you drive sales and clear inventory. When something is limited edition or an exclusive sale, your community feels like they must hop on the offer before it’s gone for good.
Add Credibility to Your Business
Merchandise can serve as a symbol of professionalism and trustworthiness to your business. If clients see you put the time and effort into creating merchandise made just for them, they will feel especially connected and loyal to your brand.
Act as “Subtle PR” and Transform Fans into Brand Ambassadors
When customers proudly wear or use your branded merchandise, they become walking advertisements for your business. If someone sees someone else love your brand enough to wear your merchandise, they’ll be more inclined to check out what you offer.
Generate Passive Income Streams
Beyond its marketing potential, branded merchandise can also serve as a consistent source of passive income, especially when it gains popularity among your customer base.
When you think of branded merchandise, don’t limit your imagination to just a logo on a t-shirt. It’s a versatile tool that can encompass a wide range of products, from apparel to accessories, stationery, drinkware and more. By strategically incorporating merchandise into your business strategy, you can unlock its full potential to build and expand your brand.